Ad Specifications

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Xbox TV Pre-Roll


Short form online advertising targeted to relevant content channels and/or audience groups. Pre-roll video plays prior to video content, companion banner is along right side of player. Pre-Roll Best Uses: converted TV spots or short form advertising on the web targeted to relevant content channels, desired audience groups, etc.

Ad units supported: Pre-Roll, Mid-Roll & Post-Roll

Spec Classification: 
Spec Placement: 
Video File Type: 
Video Format: MP4/H.264 (preferred), WMV, MOV, MPG, MPEG and MP4 supported
Video Aspect Ratio: 
Max Video File Weight: 
Video Time Restrictions/Length: 
:30 seconds
Video Frames per Second: 
29.97fps (NTSC) 25fps (Pal)
Third Party Serving: 


Third Party Tracking: 
Yes - Impression Tracker Only, No Click-URL's
Key Creative Guidelines: 

1st Party Served Pre-Roll:

  • Video Format: MP4/H.264
  • Dimensions: 1280 x 720 min.
  • Aspect Ratio: 16:9 
  • Video Bitrate: 1500 kbps min. 
  • Audio Bitrate: 128 kbps min. 
  • Frame Rate: 29.97fps (NTSC) or 30.00 fps (Pal)
  • Video Codec: H264
  • Audio Codec: AAC/MP3/MP4
  • Field Order: None, progressive scan only
  • Max File Size: 75 MB
  • Sample Rate: 44.1 kHz
  • Bus Mode: Stereo


  • A URL within the manifest of a 3PS tag exceeds the 400 character limit.
    • This applies to tracking URLs, asset URLs etc.
  • For Xbox 360 Apps, asset URLs must come from CDN domains that are on the Xbox NSAL (below under Additional docs)
Supported Countries: 
Additional docs: