Ad Specifications

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Mobile Video InContent


This mobile-first ad unit offers advertisers a full-screen video experience without requiring users to expand the ad. The ad sits within the stream of content revealing the fullscreen video ad as the user scrolls down.  Designed to deliver vertical video, the way people consume content on their mobile devices, it offers a seamless and user-friendly ad experience.

Spec Classification: 
Rich Media
Spec Placement: 
AOL Homepage
Huffington Post
File Type: 


Total File Size: 
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Host Initiated Video Max Length: 
​Recommended video length : 15 seconds
Required Controls: 
Play/Pause/Stop/Mute/Unmute video-audio controls; Recommended: progress bar
Video Aspect Ratio: 
For full-screen video, aspect ratio should be 10:16
Video File Type: 
.avi, .mov, .mp4
Third Party Serving: 

ONE by AOL: Creative

Third Party Tracking: 
Accepted; AOL U.S. Homepage requires secure tags only
Submission Guidelines: 
  • 10-15 business days lead time for creatives
  • AOL U.S. Homepage requires secure tags only
Key Creative Guidelines: 

Standard 320x50 must also be provided when running the Video InContent unit

Supported Countries: