Ad Specifications

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Outlook

Description: 

The Standard Ad consists of an IAB compliant basic image / text ad. Standard in-banner animation is allowed. Rich Media is not allowed.

Outlook.com utilizes a dynamically sized ad placement. All sizes listed below are supported and the appropriately sized ad will be called based on the dimensions of the end-users browser window.

For additional information please refer to Microsoft's Creative Specs.

 

Spec Classification: 
Banner
Spec Placement: 
Microsoft
Outlook
File Type: 

HTML5 preferred (required for animation). GIF or JPEG accepted.

Art Sizes: 160x600, 300x600, 300x250, 728x90, 320x50

Total File Size: 
200 KB
Max Animation Time: 
:15 seconds
1x1 Black Border Required: 
Yes
Third Party Tracking: 
Accepted
Submission Guidelines: 
Key Creative Guidelines: 
  • Outlook.com requires SSL ad serving.  Both ads and tracking tags must be SSL compliant.  Ads that are not SSL compliant will not be accepted.
    • All 3rd party content must serve SSL (https) compliant ads.
    • Script tags are allowed.
    • Pop-up surveys are not allowed. Surveys can be served as a static secure ad, and only displays within the ad placement.
    • All URLs provided need to be complete URLs.
  • Initial size ad creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used.
  • Click destination URL must open in a new browser.

Data Reported:

  • If ads are 1st party served, Client can provide one impression and one click tracking pixel for ad requests and click-through data collection.
  • Microsoft cannot guarantee 3rd party served creative reporting within the Microsoft reporting system.
  • Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines: 

Data Collection:

  • Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads). 
  • Advertisers may be required to modify ad units or provide additional disclosure in order to be acceptable for advertising on Microsoft sites. 
  • Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines: 
    • Clearly identify the organization
    • Provide link to privacy policy
    • Identify purpose for collection information
Supported Countries: 
BR
CA
DE
ES
FR
IT
JP
UK
US