Ad Specifications

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Mobile Expandable Banner (Web and App)


300x50 banner with tap-to-expand functionality allowing more space for rich capable content.
NOTE: expansion does not detect full screen size of device.  Use provided expanded panel dimensions.

Spec Classification: 
Rich Media
Spec Placement: Network
One by AOL: Display
File Type: 


Total File Size: 
250 KB
Max Initial Load File Size: 
50 KB
Host Initiated Sub-Load File Size: 
200 KB
Max Animation Time: 
15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Creatives without borders must have high contrast background color that does not mimic the background color of the page or app
Z-Index Guidelines: 
Expanded Ad Dimensions: 
Mobile Web:300x416; App: 300x460
Direction of Expansion: 
Expansion direction must be detected by serving vendor
Close Button Requirements: 
Required in upper right corner of expanded panel
Video File Type: 
.avi; .mov; .mp4
Third Party Serving: 

Celtra, DoubleClick

Third Party Tracking: 
Submission Guidelines: 

10-15 business days lead time for creatives

Key Creative Guidelines: 
  • Required assets: Layered PSD files; JPG, GIF, PNG's
  • Please see ONE by AOL: Display section for additional specs