Ad Specifications

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Mobile Devil Full Page Flex (InContent)


This mobile-first ad experience offers advertisers a large, full-page design canvas without requiring users to expand the ad. The format is respectful of the user experience as it seamlessly reveals the full page ad as the user scrolls the page.  The Ad is positioned within the stream of content without ever covering any editorial content. The Devil Full Page Flex (InContent) format is responsive to device size and orientation, ensuring an optimal viewing experience for all consumers.

Spec Classification: 
Rich Media
Spec Placement: 
AOL Homepage
Huffington Post
File Type: 


Total File Size: 
250K (includes initial, polite and support)
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Creatives without borders must have high contrast background color that does not mimic the background color of the page or app
Z-Index Guidelines: 
Expanded Ad Dimensions: 
Full screen
Video File Type: 
.avi; .mov; .mp4
Third Party Serving: 

ONE by AOL: Creative

Third Party Tracking: 
Accepted; AOL U.S. Homepage requires secure tags only
Submission Guidelines: 
  • 10-15 business days lead time for creatives.
  • Standard 320x50 must also be provided when running the Devil Full Page Flex (InContent) unit
  • AOL U.S. Homepage requires secure tags only
Key Creative Guidelines: 

Required assets: Layered PSD files; JPG, GIF, PNG's

Supported Countries: