Ad Specifications

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Millennial Site Served Rich Media Banners [Features Multiple Banner Ad Dimensions]


A rich banner ad is an ad unit that can incorporate rich media features. The ad unit can utilize functions such as the accelerometer, HTML5 animation, countdown, location aware, dynamic feeds, etc. and link to a wide variety of actions, including a mobile site, app store, video, etc.

Spec Classification: 
Rich Media
Spec Placement: 
Millennial Media
File Type: 

Layered PSD

Total File Size: 
50 KB
Max Animation Time: 
15 Seconds Max (regardless of number of loops)
Third Party Serving: 

Site served only

Third Party Tracking: 
Key Creative Guidelines: 


Ad Dimensions Image Dimensions Max File Size
  Lo-res High-res  
300x250 300x250 600x500 50 KB
728x90 728x90 1456x180 50 KB
480x75 480x75 960x150 25 KB
480x60 480x60 960x120 25 KB
320x50 320x50 640x100 25 KB
300x50 300x50 600x100 20 KB

DAA Ad Marker
Appears in the top left 15x15 pixel corner by default.

Raw Assets Delivery

File Format 
Layered PSD

Download Smartphone Portrait PSD Template
Download Smartphone Landscape PSD Template
Download Tablet Portrait PSD Template
Download Tablet Landscape PSD Template

- Smartphone: iPhone, Android
- Tablet: iPad, Android Tablet 

In-app only 

Safe Content Area 
To consider button placements and varying screen sizes, constrain all necessary information into the provided safe content area when designing the end card. The space outside of the safe content area should act as a bleed that may be cropped into according to screen size. 

- Ad impressions
- Clicks
- Rich media engagements

Supported Countries: