Ad Specifications

Primary tabs

You have not yet bookmarked any content. Click the "Add to collection" link when viewing a spec or list or specs to add to this list.

Microsoft Flip


On page load, max 15 seconds of animation commences within the 300x600 Flip unit.  On user click, the expand panel unfolds like a map revealing up to six 300x600 sub-content panels.  It can be configured with two, three, four or six panels in a rectangular shape.  The panels can include separate sub-loaded content if desired.  The user can engage with the content in the expanded area (including video) until the user chooses to close the panel.

Supported properties:

  • MSN Homepage
  • MSN Verticals
Spec Classification: 
Rich Media
Spec Placement: 
MSN Homepage
Tier III (MSN)
File Type: 

HTML5 preferred

Back up image: GIF, JPG 300x600

Total File Size: 
User Initiated File Download File Size: 
Max Animation Time: 
:15 seconds
1x1 Black Border Required: 
Initial size ad creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
Tablet Experience: 
If built in HTML5, rich media will extend to tablet
Expanded Ad Dimensions: 
900x1200 (max six 300x600 sub-content panels)
Close Button Requirements: 
Expanded ad unit must include a close button marked with “Close X” in the upper right corner
Max Video File Weight: 
Host initiated / User initiated: 2.2MB file weight for progressive
Required Controls: 
Play/Pause and Mute/Unmute button
Third Party Serving: 

US Market: 3rd party serving not accepted on MSN Homepage; vendors listed below accepted on Vertical and Article pages 
Other Markets: 3rd party serving accepted for Admotion, Sizmek, Weborama

Third Party Tracking: 
Submission Guidelines: 

Data Collection:

  • Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads). 
  • Advertisers may be required to modify ad units or provide additional disclosure in order to be acceptable for advertising on Microsoft sites. 
  • Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines: 
    • Clearly identify the organization
    • Provide link to privacy policy
    • Identify purpose for collection information
Key Creative Guidelines: 
  • Click destination URL must open in a new browser


  • Audio on/off toggle button must be present at all times when sound is available
  • All ad audio must be muted or paused on click-through


  • MSN requires SSL ad serving
  • Both ads and tracking tags must be SSL compliant
  • Ads that are not SSL compliant will not be accepted
  • All 3rd party content must serve SSL (https) complaint ads
Supported Countries: