Ad Specifications

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MapQuest Takeover


Mapquest Takeover may be either an Expandable or Floating creative.

Spec Classification: 
Rich Media
Spec Placement: 
File Type: 


Max Initial Load File Size: 
Host Initiated Sub-Load File Size: 
Max Animation Time: 
:15 seconds in-banner
Floating guidelines: 
  • Max floating fly zone is in the designated 300x600 area to right of 300x250
  • Creative must visually resolve into the 300x250 ad unit
  • Float creative must be organic in shape; not square or rectangle
  • Must have functioning close button in top right
Floating Host Max Animation Duration: 
:05 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Tablet Experience: 
Back up banner only
Expanded Ad Dimensions: 
Direction of Expansion: 
300x250 expansion MUST expand right
Dimensions of “Hot” Area/% Hotspotting: 
Max expansion hotspots not to exceed 33% of overall creative area
Expand/Collapse Options: 
Method of expansion and "retraction" must be the same
Close Button Requirements: 
Mandatory close button in upper right corner of expand creative
Third Party Serving: 

AOL Rich Media; Doubleclick; Sizmek

Third Party Tracking: 
Frequency Cap: 
1:24 per user for floating
Submission Guidelines: 
  • 10 business days from receipt of assets
  •  All standard Creative Guidelines apply
  • All Technical Guidelines apply
Key Creative Guidelines: 
  • Rich media may not cover any graphic or text elements on the page
  • MapQuest requires SSL ad serving:
    • Both ads and tracking tags must be SSL compliant
    • Ads that are not SSL compliant will not be accepted
    • All 3rd party content must serve SSL (https) compliant ads