Ad Specifications

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Linear Branded Skip


The Branded Skip Incentive unit offers a unique and well balanced ad experience for both advertisers and consumers.  Consumers are presented with the option to continue watching or skipping the advertisers video, while offering advertisers a branded opportunity to effectively engage and deliver their message.  Several options are available such as having a clickable branded overlay that can skip the video ad after 5-10 seconds, or an interactive incentive that requires consumers to engage with the brand in a fun and unique way in return for being able to skip the ad.  Incentives can support a wide array of features from simple polls to solicit user feedback on your brand, to simple branded games such as interactive puzzles, memory games and more.  

Available On:

  • AOL ON (O&O Properties)
  • AOL ON (Partner Publishers)
  • ONE by AOL: Video Partner Publisher Inventory
Spec Classification: 
Spec Placement: 
File Type: 

This format is compliant with IAB VAST / VPAID standards.  

Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Expanded Ad Dimensions: 
Video File Type: 
Preferably highest quality video (16:9 ratio and 1080p) File Formats: MP4, MOV, or raw AVI format Note: FLV and other compressed video formats are accepted, but conversion process may result in quality degradation
Max Video File Weight: 
2.5 MB
Third Party Serving: 

ONE by AOL: Creative

Third Party Tracking: 
Accepted (Impressions & Clicks)
Submission Guidelines: 

Please provide the following sets of general assets. 

  •  High-resolution Brand Logos & Imagery (Layered PSD, JPG, GIF, PNG, EPS, AI)
  •  High-resolution Video assets (.MP4, .MOV, or raw .AVI)
  •  If applicable, source .FLA and compiled .SWF
  •  All supporting fonts (TTF or OTF)
  •  All supporting copy including specific calls-to-action
  •  All supporting Click-thru URLs for landing pages, social media brand pages, or any destination links

Production Build:

  •  7-10 business days w/ client approved assets

Mocks + Production Build:

  •  15 business days