Ad Specifications

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Lightbox Expand


In-banner animation that invites users to rollover a hotspot and expand the ad for an enhanced experience. User initiation launches a semi-opaque background surrounding an expanded ad panel that can include up to three different applications - video, photo gallery, map, quiz, etc. The Lightbox Expand unit begins as either a 300x250 or a 300x600 ad unit that expands to a 965x600. 

Note: Not available on ONE by AOL: Display

Spec Classification: 
Rich Media
Spec Placement: 
Huffington Post
File Type: 


Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB
Max Animation Time: 
:15 seconds in banner
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Tablet Experience: 
Built in HTML5, rich media will extend to tablet.
Expanded Ad Dimensions: 
Full Screen semi-opaque experience with a 965x600 hot spot
Dimensions of “Hot” Area/% Hotspotting: 
The hotspot should be clearly identified and cannot exceed 33% of total ad space
Close Button Requirements: 
Mandatory close button in upper right corner of expand creative
Max Video File Weight: 
Progressive download on user click - 2.4MB max
User Initiated Video Max Length: 
2 minutes
Required Controls: 
Play/Pause and Mute/Unmute button
Third Party Serving: 

Sizmek, Spongecell

Third Party Tracking: 
Submission Guidelines: 
  • 10 business days from receipt of assets
  • All standard Creative Guidelines apply
  • All Technical Guidelines apply
Key Creative Guidelines: 
  • Semi-opaque background creative guidelines Background color - "#000000" (Black); Opacity % - 70 %
  • Ad will only expand on user interaction with the hotspot
  • The hotspot will launch a :03 second countdown notification that the ad is expanding
  • On expand, no background color manipulation
  • Background must remain semi-opaque with page content visible, no bleed through
  • The expanded experience must resolve back into the 300x250 or 300x600 upon user click to close
  • No continued animation upon resolve
  • "Replay" button required for user-initiated