Ad Specifications

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iRoll Extender


iRoll Extender lets you run long-form video content in existing inventory slots. Users can opt-in to extend the 15 or 30 second spot to show a 90 second commercial or 2 minute movie trailer. By extending brand exposure, you can increase retention metrics, and conversion rates.  

Spec Classification: 
Spec Placement: 
File Type: 

Interactive Assets - PSD (Layered Photoshop File), FLA (Flash source file), JPG, GIF, PNG, EPS, AI

Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Video File Type: 
Pre-Roll Video - .flv, .mov preferred - All video formats accepted
Third Party Serving: 


Third Party Tracking: 
Pre-Roll - Optional (Clicks, Impression Start, First Quartile, Mid Quartile, Third Quartile, Completion); Companion Banner - Optional (Clicks, Impressions)
Submission Guidelines: 

20 - 25 business days Timeline dependent upon receipt of all assets

Key Creative Guidelines: 

Key Art required URLs must start with http:// (Official Site URL required; Social Media URLs optional) Brand Logo required (vector .ai, .eps, .pdf) Brand Fonts: any PC font format accepted Guidelines/Brand Book Management optional Copy/Taglines optional