Ad Specifications

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iRoll Apps


Use iRoll Apps to turn any pre-roll campaign into an interactive, engaging experience with buttons to socialize, purchase, download, share, locate stores and much more!

Spec Classification: 
Spec Placement: 
File Type: 

Companion Banner (optional) - .jpg, .gif, .swf, iFrame

Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Video File Type: 
Pre-Roll video accepted .flv, .mov preferred - All video formats accepted
Max Video File Weight: 
200 MB
Third Party Serving: 


Third Party Tracking: 
Pre-Roll - Optional (Clicks, Impression Start, First Quartile, Mid Quartile, Third Quartile, Completion); Companion Banner - Optional (Clicks, Impressions); Apps – Optional (Clicks), 3-5 Apps max
Submission Guidelines: 

2 business days Timeline dependent upon receipt of all assets

Key Creative Guidelines: 

App URLs required (must start with http://) Tool Tip Text required Please provide high-resolution brand logos, artwork, flash animation, etc. Provide all fonts (TTF or OTF) Clarify specific calls-to-action Provide click-thru URLs (landing pages, social media destination) If the unit is designed outside of Innovid, please provide a layered PSD file with clearly named layer comps. Most creative agencies are familiar with this process.