Ad Specifications

Primary tabs

You have not yet bookmarked any content. Click the "Add to collection" link when viewing a spec or list or specs to add to this list.

Interstitial App


The Interstitial App delivers a 320x480 interstitial placement. Interstitial collapses after 10 seconds unless user interacts with the ad.

For Mapquest the unit appears upon completition of route.

Spec Classification: 
Spec Placement: 
Style Me Pretty
File Type: 


Total File Size: 
250K (includes initial, polite and support)
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Creatives without borders must have high contrast background color that does not mimic the background color of the page or app
Z-Index Guidelines: 
Close Button Requirements: 
Mapquest only: Mandatory close button in upper right corner of creative
Video File Type: 
.avi; .mov; .mp4
Third Party Serving: 
  • Celtra
  • Millennial Media
Third Party Tracking: 
Submission Guidelines: 

10 business days prior to launch

Key Creative Guidelines: 
  • High-Res creatives should be submitted as 640x960
  • Mapquest requirements:
    • Open: Interstitial opens each time user completes a route
    • Close: User tap "x" to close
    • MapQuest requires SSL ad serving.
      • Both ads and tracking tags must be SSL compliant
      • Ads that are not SSL compliant will not be accepted
      • All 3rd party content must serve SSL (https) compliant ads