Ad Specs: Guidelines

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AOL requires the following lead times prior to campaign launch dates for receipt of creative assets:

Please work with your Operations contact to determine the best process for submitting artwork. Historically, the most effective submissions have been through Microsoft Excel spreadsheets or banner pick-up sites. Please refer to the Traffic tab, located in your AOL Advertising media plan.In order to help us implement your contract as quickly and efficiently as possible, please supply the following:

  • Advertiser name as it appears on AOL Advertising insertion order/contract
  • Campaign name
  • Contract insertion order number
  • Submitter's name, phone number, and email address
  • AOL Advertising sales representative
  • AOL Advertising account manager (if applicable)
  • Contract start/end date
  • All creative banner sizes and creative assets required for flight (no contract can be finalized without proper creative sizes). File names can be comprised of any number and type of characters as long as they constitute a valid Microsoft Windows filename. For example:
    • No commas (,)
    • No exclamation points (!)
    • Maximum of three creative banners per media plan line item
  • Destination URL for creative (no contract can be finalized without working URL. If viable URL is not included, AOL Advertising will default to the URL identified in the contract. View our URL guidelines for more information.)
  • If you have any special instructions required for the contract, please submit them in a detailed spreadsheet, including filenames of additions and deletions, start and end dates, and the corresponding line item description.
  • See AOL Homepage Policies for additional submission guideline requirements.


Creative Type Functionality Lead Time
Standard Banners Gif, jpeg, standard 3rd party tags 2 business days
Text Text links 2 business days
Standard Rich Media Expandable, floating, 3rd party rich media, HTML5 4 business days
AOL& Homepage Banners Gif, jpeg 5 business days
Email Gif, jpeg 5 business days
AOL & Homepage – Rich Media Floating, expandable video 10 business days
Streaming Video Pre- and post-roll video 10 business days