Ad Specifications

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CTV Network Pre-Roll


Short form online advertising targeted to relevant content channels and/or audience groups. Pre-roll video plays prior to video content, companion banner is along right side of player.

Pre-Roll Best Uses: converted TV spots or short form advertising on the web targeted to relevant content channels, desired audience groups, etc.

Spec Classification: 
Spec Placement: 
File Type: 

In-Stream: Pre-Roll, Mid-Roll & Post-Roll

Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Video File Type: 
First-party pre-roll formats: MP4/H.264 (preferred), WMV, MOV, MPG, MPEG and MP4 supported
Max Video File Weight: 
Third Party Serving: 


Third Party Tracking: 
Accepted: Impression tracking only, no click-URLs
Submission Guidelines: 
Key Creative Guidelines: 

First-party pre-roll formats:

  • Required Rendition Frame Size & Bit Rate: HD 1280x720 @ 2000kbps or under 
  • Ratio: 16:9
  • Frame Rate: 29.97fps
  • Field Order: None, progressive scan only
  • Audio Format/Codec: MP3, MP4, AAC supported
  • Audio Bit Rate: 196 kbps recommended
  • Sample Rate: 44.1 kHz
  • Bus Mode: Stereo

Crackle CTV formats:

  • Required Rendition Frame Size & Bit Rate: HD -1920x1080, SD – 853x480 & LD - 568x320 @ 2000kbps or under
  • Video Duration Max: 30 secs 
  • Accepted formats: MP4/H.264 (preferred), WMV, MOV, MPG, MPEG and MP4 supported 
  • Max file weight: 75MB
  • Impression tracking accepted - HTTP only - NO Click tracking
  • VAST and VPAID not accepted
  • Study Tags not accepted 
Supported Countries: