Ad Specifications

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Branded Syndication


Syndication of client created video content through our partner distribution network. Video content can be long form, pre-roll video is optional. Best uses: client supplied branded, long form videos

Spec Classification: 
Spec Placement: 
File Type: 

.flv, .mov preferred - all video formats accepted

Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Third Party Tracking: 
Yes - Optional can be applied to video ad (Clicks, Impression Start, First Quartile, Mid Quartile, Third Quartile, Completion) or video content (Clicks, Impression Start)
Submission Guidelines: 
  • Video submission form required (1 per video)
  • 8 business days Timeline dependent upon receipt of all assets
Key Creative Guidelines: 
  • Brand Logo optional (File types: vector .ai, .eps, .pdf)
  • Pre-Roll/Overlay optional - can be set to run exclusively or disabled from branded content
  • No companion banner (unless pre-roll is used, but 1:1 ratio between pre-roll and companion banner is not guaranteed)
  • Official Site URL optional - video is clickable