Ad Specifications

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AOL Tablet Web Filmstrip


For tablet sites utilizing desktop inventory. Like the desktop Filmstrip, this format is a 300x600 scrolling, multi-panel ad experience. This version is built in HTML5 allowing for the same rich experience on tablet devices. Unit can include up to 4 panels.

Spec Classification: 
Spec Placement: Network
Huffington Post
One by AOL: Display
File Type: 

Tag: HTML5/Javascript; targetted to tablet only

Total File Size: 
200K (includes initial, polite and support)
Max Animation Time: 
15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Video File Type: 
.avi; .mov; .mp4
Third Party Serving: 

Celtra, Flashtalking

Third Party Tracking: 
Submission Guidelines: 
  • 10-15 business days lead time for creatives
Key Creative Guidelines: 
  • Required Assets: GIF/JPG's/PNG's;
  • Layered PSD files required if design from the group needed;
  • Borders: Creatives without border must have high contrast background color that doesn't mimic the background color of the page.