Ad Specifications

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AOL Tablet App Filmstrip (1024x90)


Landscape orientation; Mirroring the concept of the desktop Filmstrip, this format is a scrolling, multi-panel ad experience. Initiated from a 768x90 banner, this format fills the screen with rich capable content across multiple panels (up to 4).

Does not apply to HuffPost iPad app.


Spec Classification: 
Spec Placement: 
1 024
File Type: 

Tag: HTML5/Javascript

Total File Size: 
200K (includes initial, polite and support)
Max Animation Time: 
15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Expanded Ad Dimensions: 
Video File Type: 
.avi; .mov; .mp4
Third Party Serving: 


Submission Guidelines: 
  • 10-15 business days lead time for creatives.
  • This size is not needed for HuffPost iPad app
Key Creative Guidelines: 

Required Assets: GIF/JPG's/PNG's; Layered PSD files required if design from the group needed;Close Button: Required; Upper right corner; circle with "x" (MRAID standard);Borders: Creatives without border must have high contrast background color that doesn't mimic the background color of the page or app.