Ad Specifications

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AOL Responsive Billboard


Billboard is a prominent, large scale ad unit that delivers both a highly-impactful and highly-visible rich media experience for the advertiser. "Close Ad" and "Show Ad" calls-to-action allow the user to either collapse the Billboard to a 970x66 unit or "re-play" the full ad experience.

Built responsively, the AOL Responsive Billboard will adapt to fit all desktop and tablet screen sizes.

Spec Classification: 
Rich Media
Spec Placement: 
AOL Homepage
Tier III (AOL)
File Type: 


Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
1 MB
Max Animation Time: 
15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Tablet Experience: 
Rich experience will extend to tablet.
Expanded Ad Dimensions: 
Direction of Expansion: 
Expand/Collapse Options: 
User click only
Close Button Requirements: 
Mandatory close button upper right corner of creative (will collapse creative to 970x66)
Max Video File Weight: 
Progressive download on user click - 2.4MB max
Required Controls: 
Play/Pause/Stop/Mute/Unmute video-audio controls; Recommended: progress bar
Video File Type: 
.mp4, .mov, .avi
Third Party Serving: 

AOL Homepage MUST be first party served. AOL Rich Media & ONE by AOL: Creative permitted. Third party serving on exception basis. - first & third party serving allowed by ONE by AOL: Creative, Celtra & Sizmek.

Third Party Tracking: 
Accepted; U.S. requires secure tags only
Submission Guidelines: 
  • 10-15 days from receipt of assets
  • U.S. requires secure tags only
Key Creative Guidelines: 
  • Client Size: 768x250
  • Collapsed State: 970x66