Ad Specifications

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AOL Pre-Roll


Short form online advertising targeted to relevant content channels and/or audience groups. The companion banner provides extra brand promotion.
Placement: Pre-roll video plays prior to video content, companion banner is along right side of player. 
Pre-Roll Best Uses: converted TV spots or short form advertising on the web targeted to relevant content channels, desired audience groups, etc.
Companion Banner Best Uses: branding extension with pre-roll video (300x250 and 300x60)  

Spec Classification: 
Spec Placement: 
File Type: 


1st Party Served Pre-Roll:

  • Video Format: MP4/H.264
  • Dimensions: 1280 x 720 min.
  • Aspect Ratio: 16:9 
  • Video Bitrate: 1500 kbps min. 
  • Audio Bitrate: 128 kbps min. 
  • Frame Rate: 29.97fps (NTSC) or 30.00 fps (Pal)
  • Video Codec: H264
  • Audio Codec: AAC/MP3/MP4
  • Field Order: None, progressive scan only
  • Max File Size: 75 MB
  • Sample Rate: 44.1 kHz
  • Bus Mode: Stereo

3rd Party Served VAST:

  • VAST Versions: 2.0 and 3.0
  • Video Format: MP4/H.264
  • Desktop Dimensions: 1280x720 @ 1500kbps or 640x360 @ 600kbps
  • Mobile Dimensions: 1024x576@1500kbps or 320x180@450kbps
  • Aspect Ratio: 16:9 
  • Audio Bitrate: 128 kbps minimum 
  • Frame Rate: 29.97fps (NTSC) or 30.00 fps (Pal)
  • Audio Codec: AAC/MP3/MP4
  • Field Order: None, progressive scan only
  • Max Wrappers: 5
  • NOTE: Must NOT have browser, geo or any other targeting on the third party side    
  • NOTE: Companion must be wrapped within 3rd party VAST tags to serve     

Companion Banner – Dimensions: 300x250 or 300x60; Accepted File Formats: .jpg, .gif, .swf, iFrame

Only 1x1 pixels are accepted.

Max Animation Time: 
:15 seconds/3 loops
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. HTML5, JavaScript).
Z-Index Guidelines: 
Max Video File Weight: 
2 GB
Third Party Serving: 
  • VAST 3.0
  • VPAID 2.0 (JS/HTML5 only)
  • VAST Payloads Supported: Inline Ad. Wrapper Ad (5 chained wrappers max)


Third Party Tracking: 
Yes -Optional (Clicks, Impression Start, First Quartile, Mid Quartile, Third Quartile, Completion)
Submission Guidelines: 

5 business days

Key Creative Guidelines: 
  • 3 creative rotations max per placement
  • 1:1 ratio between pre-roll ad and companion banner is not guaranteed
  • Recommended Video Aspect Ratio: 16:9
  • Please provide high-resolution brand logos, artwork, animation, etc.
  • Provide all fonts (TTF or OTF)
  • Clarify specific calls-to-action
  • Provide click-thru URLs (landing pages, social media destination)
  • If the unit is designed outside of Innovid, please provide a layered PSD file with clearly named layer comps. Most creative agencies are familiar with this process.
  • OBA is not hardcoded to the page