Ad Specifications

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AOL Partner Mail Program


Dedicated email to promote partner offer, delivered in real-time when AOL member logs into mail and is sent to the top of the AOL member's inbox. New Partners must provide AOL with a Partner Opt-Out List

  • Partner opt-out list must be sent to Epsilon at least 13 days prior to launch for testing
  • Pre-launch Partner Opt-out list must be sent to Episolon 5 days prior to launch
  • During campaing opt-out lists must be processed weekly (every 7 days) no exceptions
Spec Classification: 
Content Module
Spec Placement: 
AOL Mail
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Third Party Serving: 

No; Non-ad served

Third Party Tracking: 
Submission Guidelines: 

Final assets must be received by AOL Account Manager at least 10 days prior to launch

Key Creative Guidelines: 

Secure creative tags only