Ad Specifications

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AOL Homepage AOLightbox


Host initiated full page expand that launches a semi-opaque background surrounding an enhanced expanded ad panel. The expanded panel resolves into a 300x600 with a  leave behind anchored to the bottom of the user's screen that stays persistent for 24 hours. User controlled click to "replay" functionality is available within the leave behind. This format is available from a  300x600.

  • Host Expand: 965x600 hot spot/content area
  • Resolve/Leave behind unit: 140x140 image/graphic that is organic in shape (text only not supported)
Spec Classification: 
Rich Media
Spec Placement: 
AOL Homepage
Tier IV (AOL)
File Type: 


Total File Size: 
500 KB
Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB
Max Animation Time: 
7 seconds for host animation
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Expanded Ad Dimensions: 
Full Screen semi-opaque experience with a 965x600 hot spot/content area
Close Button Requirements: 
Mandatory visible and functioning "close" button in upper right of creative
Max Video File Weight: 
Progressive download on user click - 2.4MB
User Initiated Video Max Length: 
Up to 2 minutes of video allowed
Required Controls: 
Play/Pause/Stop/Mute/Unmute video-audio controls; Recommended: progress bar
Video File Type: 
.mp4, .mov, .avi
Third Party Serving: 

AOL Rich Media only. 3rd party serving not accepted on AOL Homepage.

Third Party Tracking: 
Accepted; U.S. requires secure tags only
Frequency Cap: 
Host initiation: 1 per user per 24 hour period
Submission Guidelines: 
  • 10 to 15 business days from receipt of assets
  • U.S. requires secure tags only
Key Creative Guidelines: 
  • On expand, no background color manipulation
  • Background must remain semi-opaque with page content visible, no bleed through
  • Semi-opaque background creative guidelines: Background color - "#000000" (Black); Opacity % - 70 %
  • The expanded experience must resolve back into the 300x600 upon user click to close
  • No continued animation upon resolve
  • All standard Creative Guidelines apply
  • All Technical Guidelines apply
Supported Countries: