Ad Specifications

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AOL Homepage 300x250 Floating + Click to Expand


This execution can be a combination of any Tier II rich media elements.

Example: Floating Ad resolving into the 300x250 banner with user clickto expanded Micro-Site overlay/expanded panel

Spec Classification: 
Rich Media
Spec Placement: 
AOL Homepage
Tier III (AOL)
File Type: 


Total File Size: 
500 KB
Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB
Max Animation Time: 
25 seconds total (10 sec out-of-banner; 15 sec resolve)
Floating guidelines: 
  • Creative must be an organic shape or (shapes); cannot be square or rectangle
  • Creative must visually resolve into the 300x250
  • Creative must move across the screen and may not persist or hover for longer than 1 sec on any given position on the page
  • Creative should not cover or extend into the area designated as "no fly zone"
Floating Host Max Animation Duration: 
10 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Expanded Ad Dimensions: 
Full Screen semi-opaque experience with 965x600 expand panel
Expand/Collapse Options: 
Banner will expand on user click
Close Button Requirements: 
Mandatory close button required in the top right corner of floating creative and expanded panel
Max Video File Weight: 
Progressive Download Max 2.4MB
Required Controls: 
Video/Audio controls must be clearly labeled and functioning
Video File Type: 
.mp4, .mov, .avi
Third Party Serving: 

AOL Rich Media only. 3rd party serving not accepted on AOL Homepage.

Third Party Tracking: 
Yes; U.S. requires secure tags only
Frequency Cap: 
1 per user per 24 hour period
Submission Guidelines: 
  • U.S. requires secure tags only
Key Creative Guidelines: 
  • User click will initiate banner expansion with call-to-action to "click to expand"
  • Replay button included on final screen