Ad Specifications

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160x600 (Wide Skyscraper)


Standard IAB unit. In-banner demo here.

Spec Classification: 
Rich Media
Spec Placement: Network
AOL Mail
One by AOL: Display
File Type: 

In-Banner; Expandable; Floating

Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB (expandable only)
Max Animation Time: 
15 seconds in banner
Floating guidelines: 
  • Must be organic shape
  • No hard borders
  • Must move & not stay fixed for more than 1 second
  • No browser shaking functionality
  • May not cover core page navigation, branding or other ads
Floating Host Max Animation Duration: 
10 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Tablet Experience: 
If built in HTML5, rich media will extend to Tablet.
Expanded Ad Dimensions: 
600 x 600
Max Video File Weight: 
200 KB
Host Initiated Video File Size: 
100 KB - 1.1 MB additional file size allowed for host-initiated video
User Initiated Video File Size: 
Video File Type: 
.mp4; .mov; .avi
Third Party Serving: 

Yes; Floating: DoubleClick, Flashtalking, Cofactor (Pointroll), Sizmek, Interpolls

Third Party Tracking: 
Submission Guidelines: 
  • Standard - 2 business days prior to launch.

Key Creative Guidelines: 
  • Non-Rich Media: .gif and .png files must have color palette reduced
  • .jpg files should be reduced in quality (50% Photoshop or equivalent recommended)
  • Banner should be encased in a 1 pixel black border and distinct from the content on the page
  • Rich Media: All standard Creative Guidelines apply
  • Note: Site Window Ad runs thru the Rich Media version. (Refer to the applicable specs.)┬áThe Site Window Ad is not available on ONE by AOL: Display
  • Please see section for additional rich media and standard non-rich specs
  • Please see ONE by AOL: Display section for additional specs