Ad Specifications

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125x125 (Square Button)

Spec Classification: 
Spec Placement: Network
One by AOL: Display
File Type: 


Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB (expandable only)
Max Animation Time: 
15 seconds in banner
Frames per Second: 
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Tablet Experience: 
If built in HTML5, rich media will extend to Tablet.
Host Initiated Video File Size: 
1.1 MB additional file size allowed for host-initiated video
User Initiated Video File Size: 
Video File Type: 
.mp4; .mov; .avi
Third Party Serving: 


Third Party Tracking: 
Submission Guidelines: 
  • Standard - 2 business days prior to launch
Key Creative Guidelines: 
  • Non-Rich Media: .gif and .png files must have color palette reduced;
  • .jpg files should be reduced in quality (50% Photoshop or equivalent recommended);
  • Banner should be encased in a 1 pixel black border and distinct from the content on the page.
  • Rich Media: All standard Creative Guidelines apply.
  • Style Me Pretty: Only .jpg or .gif allowed.
  • Please see section for rich media and standard non-rich specs.
  • Please see ONE by AOL: Display section for additional specs