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Connections are Made in Moments

How do you build meaningful connections with your consumers? Look beyond the content they consume and connect with what drives them to it in the first place. And then, create more effective content by aligning it to specific motivations.

Our new global research study explores over 55,000 consumer interactions with online content to better understand their motivations. Our research reveals that people around the world are engaging with digital content in eight different ways, which we refer to as “content moments.” Here’s everything you need to know.

Want more data?

Build your custom content plan. Request access to our interactive Content Moments tool to get more detailed data on each moment.


Reach out to see how Content Moments fits your specific needs.

Source: AOL, Content Moments Global Research, May 2016