Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @SteveBlair0: Having a ton of fun teaching kids about coding with @learningcode at the @oath Take Your Child To Work Day in Toronto this…
13 hours 14 min ago
RT @karemama: Best combo day ever! Birthday + #TakeYourKidToWorkDay. Thanks @Oath #littlebuilders https://t.co/bNGmEvCz1b
13 hours 37 min ago
RT @therealautoblog: #TakeYourChildToWorkDay here at @Oath and Autoblog. We've got some awesome kids and @hot_wheels! https://t.co/yJdshwXb…
13 hours 46 min ago
RT @OathForGood: Today is #TakeYourChildToWorkDay at @Oath. We're so excited to be hosting future builders in our offices around the world…
13 hours 52 min ago
RT @gillisusa: Future builders in Baltimore!!! @oath @OathForGood #byktwd https://t.co/sQbLQUJ6xW
16 hours 38 min ago
RT @jlarock1200: Take your child to work day 2018 @oath https://t.co/YE4rvUyDsC
17 hours 21 min ago
@MAKERSwomen @instagram Welcome, mini-MAKERS! Let's have a great day! 💪💪💪
17 hours 26 min ago
RT @MAKERSwomen: Today is #TakeYourChildToWorkDay at @oath, and we couldn't be more excited to meet and inspire all of the mini MAKERS visi…
17 hours 41 min ago
Our AR innovation dazzles customers, drives results, and supercharged a recent @HomeDepot campaign. Get the full sc… https://t.co/9n2vH2ZCeu
1 day 15 hours ago
Building authentic consumer relationships often means taking a stand for what you believe in. @RYOTStudio's Kathryn… https://t.co/5SL2i4qLmR
2 days 16 hours ago
RT @DiegoAlamir: New @oath swag as we end the bottled water program in all offices. "Rehydrate Responsibly." #OathforGood #EarthDay https:/…
2 days 18 hours ago
We painted the town with @PublicisGroupe, @Omnicom, and @NYCParks for #EarthDay. https://t.co/1JQ6enbNk0
3 days 15 hours ago
This Oscar has been a #neurodiversity ambassador for nearly 30 years. Kim Peek, the inspiration behind "Rain Man",… https://t.co/2nstrNh3rA
3 days 16 hours ago
RT @Flickr: Together is where photographers belong! We’re thrilled to announce that Flickr will be joining @SmugMug to create the world’s b…
6 days 10 hours ago
RT @Adweek: Can augmented reality breathe new life into banner ads? https://t.co/UpKLLh8994 https://t.co/GtjAGEvOSb
6 days 12 hours ago
“We’ve been testing new ad formats with some of the world’s leading brands, including @HomeDepot and @potterybarn,… https://t.co/GOy2mSKvfW
1 week 12 hours ago
RT @MobileMktrDaily: Native advertising has cemented its place as essential to marketer's toolkit. Here are 5 tips from @oath's Courtney Mc…
1 week 14 hours ago
RT @PwC: "It’s not good enough to be customized to meet a group’s needs. People want to be identified. They want the product to be a direct…
1 week 15 hours ago
RT @MediaPost: Ads.txt adoption soars, coverage still spotty: @PixalateInc @oath https://t.co/LiJWVqLUZm @mp_joemandese https://t.co/LPqcDf…
1 week 16 hours ago
Today, the Yahoo Mail engineering team is sharing novel changes to the way Redux is used, resulting in significant… https://t.co/0Tb5qsyvZe
1 week 1 day ago