Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @Simonfesta: Come and see @oath in our #MWC18 Networking Garden. Claire will be there! @Claire_YMB https://t.co/yKWAzlByii
9 hours 13 min ago
RT @Claire_YMB: Getting ready with the rest of the @oath team for #MWC18! Cannot wait to see you there, stop to see us at Fira. #buildyourb…
14 hours 35 min ago
Join us! Our Black employee resource group is hosting a must-see panel in NYC on 2/21. Featuring @lpolgreen (EIC… https://t.co/8rHY849iIk
3 days 9 hours ago
Our LaShanti Jenkins is on a mission. We sit down with the recruiter and Black Employee Resource Group leader to he… https://t.co/spMeRekqDS
3 days 15 hours ago
It's Lunar New Year and our elevAsian employee resource group brought the dumplings, dancers, and party to NYC to c… https://t.co/oS5J85wtRy
4 days 11 hours ago
Proud to support our Black Organizers Leaders and Doers (BOLD) as they celebrate #BlackHistoryMonth2018 https://t.co/fnwm4XQw2v
1 week 16 hours ago
It's #BlackHistoryMonth2018. We talk work, life at Oath, and the importance of #DiversityInTech with one of our Bla… https://t.co/80qqAtUpBV
1 week 16 hours ago
.@ciara, one of our star Board of Advisors, is connecting with her fans in a big new way. Download the @TraceMe_App… https://t.co/guHAuwfE2l
1 week 1 day ago
This Valentine’s playlist is made to set the Brand Love mood: https://t.co/pdWHPBSYBL. https://t.co/7loz8hnY8n
1 week 2 days ago
RT @Recode: Watch live now: @tim_armstrong, CEO of @oath, is live at #CodeMedia. He’s head of one of the few companies that has even a smal…
1 week 2 days ago
It’s Valentine’s Day, and #BrandLove’s in the air. @Lowes is winning hearts by “building trust” 58% more than the c… https://t.co/Fg5TPpPNlI
1 week 2 days ago
An ode to #BrandLove. https://t.co/ZN3jj94rAg
1 week 2 days ago