Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
☕️ Don’t miss @YahooFinance’s "Breakout Breakfast" on Tuesday, 7/24. @melodyhahm will sit down with the Co-Founder/… https://t.co/PM2H2exkya
16 hours 49 min ago
"Plenty of publishers & advertisers can tell a brand’s story, but the key lies in distribution to ensure a brand’s… https://t.co/sIOVu14K9L
18 hours 3 min ago
RT @YahooEnt: All the best cosplay from Comic-Con 2018: #GameofThrones, #Deadpool, #Overwatch, and more https://t.co/XH1wWFKbsd #sdcc https…
22 hours 11 min ago
RT @brynmooser: Been working on a new @thisisryot documentary about one of the most incredible musicians and humans I’ve ever met. Lazarus…
22 hours 37 min ago
RT @yahoolifestyle: Serena Williams shares the inspiring lesson she learned from daughter Olympia https://t.co/H0Vmd31UaT https://t.co/uDa4…
23 hours 5 min ago
"The most important thing is having good audience data. Bad data is worse than no data." @VictorIjidola interviews… https://t.co/wffSolLTKV
1 day 18 hours ago
RT @tumblr: Cosplaying at #SDCC2018? We've made a list of tips and tricks to help you have the best and safest con of your lives. Don't for…
1 day 20 hours ago
“@Comic_Con is @Tumblr come to real life. People come from all over the world to bond over the thing that they love… https://t.co/6ld2aXVyGR
1 day 20 hours ago
Congrats to @barbarapelham for being awarded The Advertising Club of NY President’s Award for her outstanding volun… https://t.co/GALuGNSxE6
1 day 21 hours ago
RT @emily_ladau: Got invited to visit @oath’s NY Accessibility Lab. One of the places where magic happens to make tech accessible to disabl…
1 day 23 hours ago
RT @MAKERSwomen: “I think love wins, and determination wins. Every day I wake up, it’s to change the world.” With an attitude like that, is…
2 days 12 hours ago
CEO @tim_armstrong spent some time with @verizon’s MBA marketing interns in the NYC Oath office this week.… https://t.co/CVRfE4Whxz
2 days 16 hours ago
RT @LizLoza_FF: Lking for a job in #sports? @YahooSports is hiring. So apply! Details https://t.co/rrHr25Lwwa
2 days 17 hours ago
RT @ThisIsRYOT: We've got something new in the works and we're excited to share it with you in due time. Until then, check out the test tha…
2 days 17 hours ago
.@InTheKnowbyAOL drove 3 billion cross-platform video views in June 2018 - driving Oath onto @TubularInsights's top… https://t.co/xJ91tF3E7A
2 days 18 hours ago
Board Advisor @Ciara is living her oath and showing the world how to “Level Up” in her new single and music video t… https://t.co/0KMMhyWrZx
2 days 21 hours ago
RT @tim_armstrong: ....@brynmooser @ThisIsRYOT fantastic! https://t.co/I1deUPORGZ
2 days 23 hours ago
RT @OathUKltd: Not all heroes wear capes. Congratulations to @AkamaDavies for making @Campaignmag's #30under30. https://t.co/JY3wxFQV7W h…
2 days 23 hours ago
.@gyehuda & @Meta_Ashley presented at #OSCON #InnerSource day today on lessons we've learned from operating at scal… https://t.co/0OqeaF5GUk
3 days 18 hours ago
RT @LizLoza_FF: ⚾️⚾️ https://t.co/Xq3EfEANrL
3 days 20 hours ago