Pushdown

Pushdown, an IAB Rising Star, is one of the most in-demand and highly adopted premium formats. Rather than covering content, this unit pushes the page down as it expands.

Pushdown allows you to combine attention-grabbing features with functionality to drive KPIs – like video, applications and content feeds that lead to specific actions. Want to really put on a show for consumers? Add rails to the mix for a Pushdown + Wallpaper takeover.

Recent Executions

Toyota | Mom.me
Toyota | Mom.me
Format: Pushdown
Advertiser: Toyota (Mirai)
Vertical: Auto
Tags: 970x90, expandable, Video, html5
Total Wireless | Mom.me
Total Wireless | Mom.me
Format: Pushdown
Advertiser: Total Wireless
Tags: 970x90, Video, expandable, wireless
Olay | Mom.me
Olay | Mom.me
Format: Pushdown
Advertiser: P&G (Olay)
Vertical: CPG
Tags: 970x66, premium format, beauty, expandable