LOFT

Keep your message top-of-mind at the top of the page. AOL’s new Loft banner anchors itself to the top of the page as users scroll down.

Starting as either a 728x90 or 970x250 unit, Loft changes into a 970x45 banner that offers persistent messaging without being intrusive. In its anchored state, users can click to expand and see additional app-like content such as videos, maps and coupon downloads.

Built with HTML5 technology, Loft can travel seamlessly from desktops to tablets and mobile phones.

Recent Executions

L'Oreal Skin Expert | Style Me Pretty
L'Oreal Skin Expert | Style Me Pretty
Format: LOFT
Advertiser: L'Oreal
Vertical: CPG
Tags: html5, ONE by AOL: Creative, one creative, Loft, image gallery, hotspots, I&P, Item and Price
Select Comfort | HuffPost Healthy Living
Select Comfort | HuffPost Healthy Living
Format: LOFT
Vertical: CPG
Tags: ONE by AOL: Creative, 728x90, Loft, html5, expandable, gallery, image
Starz Outlander | HuffPost Entertainment
Starz Outlander | HuffPost Entertainment
Format: LOFT
Advertiser: Starz (Outlander)
Vertical: Entertainment
Tags: ONE by AOL: Creative, one creative, html5, 970x250, Loft, billboard loft, video gallery, intro content