LOFT

Keep your message top-of-mind at the top of the page. AOL’s new Loft banner anchors itself to the top of the page as users scroll down.

Starting as either a 728x90 or 970x250 unit, Loft changes into a 970x45 banner that offers persistent messaging without being intrusive. In its anchored state, users can click to expand and see additional app-like content such as videos, maps and coupon downloads.

Built with HTML5 technology, Loft can travel seamlessly from desktops to tablets and mobile phones.

Recent Executions

Select Comfort | HuffPost Healthy Living
Select Comfort | HuffPost Healthy Living
Format: LOFT
Vertical: CPG
Tags: ONE by AOL: Creative, 728x90, Loft, html5, expandable, gallery, image
Verizon | HuffPost Sports
Verizon | HuffPost Sports
Format: LOFT
Advertiser: Verizon (FiOS)
Tags: premium format, poll, Video, 728x90, ONE by AOL: Creative