AOL is proud to present its new portfolio of premium ad formats, named for one of the greatest men in the history of retail, and whose New York storefront we now call home. Introducing The Wanamaker Place Project.

The Wanamaker Place Project Homepage

Showcase your brand on one of the world's largest stages, the Homepage. Take advantage of our high-impact formats in a unique and engaging environment. Homepage Formats

Host initiated full page expand that launches a semi-opaque background surrounding an enhanc... more

Video Wall

Make an unforgettable impact with a Super Video Wall on the Homepage. This expandabl... more

Cross-Screen Display

With an expansion format portfolio including multiple IAB Rising Stars, our offerings are designed to engaged and engineered to perform.


These multi-screen formats are fully functional across desktop and tablet. When built in HTML5 technology, our ads ensure your consumers can interact with your brand content anywhere.

Cross-Screen Display Formats

One of the first ad units to overthrow the tyranny of standa... more

IAB Rising Star
Digital Billboard

AOL’s Digital Billboard is 970x250 pixels of always-on digital messaging. Unlike standard ... more

IAB Rising Star

Halo is a slightly smaller version of the Devil unit. It’s capable of the same functionali... more


Keep your message top-of-mind at the top of the page. AOL’s new Loft banner anchors itself... more


Pushdown, an IAB Rising Star, is one of the most in-demand and highly adopted premium format... more

IAB Rising Star

Your customers are mobile, move there they move. AOL’s streamlined portfolio of mobile Premium Formats offer content-rich, interactive experiences that engage consumers with a broad range of innovative capabilities.


Built in HTML5 technology, our ads ensure your consumers can interact with your brand content anywhere.

Mobile Formats
Devil Full Page Flex

The Devil Full Page Flex serves as your main window to your mobile users. The unit works in ... more

IAB Rising Star

AOL offers a full range of native solutions, including content creation and distribution formats across desktop and mobile. Whether you’re interested in brand engagement or direct response, these formats help you meet a wide range of objectives.

Our In-Feed and Custom ad units let you scale your content in formats that seamlessly integrate with the site where they’ll be displayed. We can also help you create original content to increase visibility and drive social interaction.

Native Formats

Take pre-roll ad to the next level. Our premium video formats layers on interactivty, giving the user the opportunity to engage with the ad, creating a two way communication between a brand and the consumer. 

Video Formats
Linear Expandable

Deliveres an interactive, lean-forward consumer experience for any linear video placement. B... more

Recent Executions

Nordstrom | HuffPost Parents
Nordstrom | HuffPost Parents
Format: Devil
Advertiser: Nordstrom
Vertical: Retail
Tags: ONE by AOL: Creative, 300x1050, html5, Video, image, hotspots, Instagram
Weight Watchers | HuffPost Science
Weight Watchers | HuffPost Science
Format: Devil
Advertiser: Weight Watchers
Vertical: Pharma-OTC
Tags: ONE by AOL: Creative, one creative, 300x1050, html5, Devil, Devil XL, image gallery, custom