Advertising Week NY 2016

Advertising Week New York is where the industry’s marketing and entertainment leaders come together to share their creativity, their passions, and their practices. AOL will be there to lead the discussions on today’s trends and how they’re shaping the future of advertising. 

If you’ll be in New York, check out the AOL thought leadership in the lineup and join us for one of the sessions below. Or, join us virtually via our blog and social media coverage. Either way, get ready to be inspired.

#AOLADWEEK

AOL @ Advertising Week NY
Monday, September 26
9:00 am - 9:30 am

MMA SM2 KEYNOTE: The Future of Media and Advertising and The Collision of The Two

Tim Armstrong, Chief Executive Officer of AOL, believes Mobile is going to “dwarf” everything that has come before. With an unparalleled vision and huge ambitions, Armstrong will talk about why he thinks we are sitting at “the collision of the future of media and the future of advertising”. As AOL invests heavily in VP, live programming and content development, and mergers and acquisitions to bolster this strategy, it appears that Armstrong can see the future.

Pier 60, The Lighthouse, 23rd Street and West Side Highway

Tim Armstrong, Chief Executive Officer, AOL
Pier 60, The Lighthouse, 23rd Street and West Side Highway
12:00 pm - 12:45 pm

A MAKERS Conversation: Today's Stories Shaping Tomorrow's Leaders

What’s the inspiration behind some of today’s leading women in business? Join Emmy-award winning filmmaker and founder of AOL’s MAKERS, Dyllan McGee, for an lively discussion with a talented panel about the power of our stories—and how these stories help shape tomorrow’s leaders.

Reuters, 3 Times Square, New York, NY

Dyllan McGee, Founder and Executive Producer, MAKERS
Reuters
3 Times Square
2:00 pm - 2:45 pm

Gender Disparity: A Data-Driven Remedy

Approximately half of the people who enter the marketing industry are women, yet so few sit at the top of their organizations. In this session, Advertising Women of New York (AWNY) will host a panel of industry leaders to reveal new intelligence gathered through an unprecedented study conducted with EY and LinkedIn. Join this important conversation about when and why women exit the industry, and what companies can do to propel and retain their female leaders.

Fueled by a new vision, AWNY has conducted the industry’s most comprehensive study of women in marketing across multiple sectors, including media, creative and digital agencies, plus publishing, ad tech, and PR. In collaboration with EY, and leveraging powerful LinkedIn data sets and analytics, the AWNY study explores the leadership journey of women to understand the primary drop-off points and barriers to advancement. This session will touch on the obstacles, but focus primarily on the solutions that companies can embrace to accelerate gender parity and help all of their best leaders achieve their full potential.

Reuters, 3 Times Square, New York, NY

Panel includes Allie Kline, Chief Marketing Officer, AOL
Reuters
3 Times Square
2:45 pm - 3:30 pm

Buy or Die - Why M&A Drives Success and Relevance in the Digital Economy

Acquisition is an essential ingredient to staying relevant in a convergent, data-driven world. In this session hosted by Dentsu Aegis Network, Rob Horler, CEO of Dentsu Aegis Network USA, will be joined by industry leaders who all bring a unique point of view on the crucial role of acquisition in today’s marketing landscape. Together, the panel will navigate the complex, fascinating world of M&A strategy and how to keep the momentum going after the deal closes.

Nasdaq, 4 Times Square, New York, NY

Panel includes David Bell, Senior Adviser, AOL
Nasdaq
4 Times Square
3:00 pm - 3:45 pm

ADVERTISING WEEK NY KEYNOTE: Building Brands People Love -- A Fireside Chat with AOL's Tim Armstrong, with Stephanie Ruhle of the Today Show

AOL Chief Executive Officer Tim Armstrong and MSNBC and Today Show anchor Stephanie Ruhle will talk about the latest advertising and marketing trends, what’s happening in AOL’s business, their capabilities with creating content, and the strategy behind building brands people love. Tim will share his thoughts on the evolution of AOL with Verizon and his strategy for re-energizing a global brand.

The Times Center Stage, 242 West 41st Street, New York, NY

 

Tim Armstrong, Chief Executive Officer, AOL
The Times Center Stage
242 West 41st Street
5:00 pm - 5:45 pm

Breaking the Mold

Women across all industry platforms are putting in the work to shatter the glass ceiling—and are igniting some serious conversation while they’re at it. Whether it’s in forging to the forefront of women’s wear for the workplace, or enabling young girls to seek out an education and reach their full potential, these industry leaders are heading efforts that are breaking the mold and simultaneously changing what it means to be a “girl boss.” Get the insider look at their stories and allow for their accomplishments to speak for themselves.

Reuters, 3 Times Square, New York, NY

Panel includes Allie Kline, Chief Marketing Officer, AOL
Reuters
3 Times Square
Tuesday, September 27
9:15 am - 9:45 am

IAB MIXX KEYNOTE: What's Next for AOL's Media Business?

The new creative equation for effective brand experiences combines content, data and technology. As we scale our content and ads business, it’s key to maintain this golden ratio. Join Jimmy Maymann, AOL’s President of Content and Consumer Brands in a fireside chat with Bloomberg’s Betty Liu and learn how AOL is evolving in an ever-changing landscape.

Crowne Plaza Hotel Times Square, 1605 Broadway, New York NY

Jimmy Maymann, Executive VP and President, Content and Consumer Brands, AOL
Crowne Plaza Hotel, Times Square
1605 Broadway
9:45 am - 10:30 am

Doing Good While Doing Well

There is a great deal of cynicism within the advertising and media community as it pertains to digital marketing. Concerns around transparency, ad blocking, fraud, and more dominate industry press and trades daily. Yet, there is a great deal of good that comes from the ad and marketing tech community. This panel will explore how companies and nonprofit organizations are leveraging the tools and systems used to drive business to make the world a better place.

Nasdaq, 4 Times Square, New York, NY

Panel includes Anthony Ha, Senior Writer, TechCrunch
Nasdaq
4 Times Square
11:15 am - 11:45 am
Panel includes Dyllan McGee, Founder and Executive Producer, MAKERS
15th Floor, New York Times Building
West 41st Street
4:15 pm - 5:00 pm

CNBC Masters of Monetization

In the booming age of strategizing cross-screen content in the media-driven world of today, business leaders take a state-of-the-union look at the only line that matters—the bottom line. Join an all-star roster of leaders on the front lines of revenue production, media sales, and partnership marketing as they share insights, explore risks and fears, and debate strategies for achieving success in the “always on” ecosystem of digital users.

Reuters, 3 Times Square, New York, NY

Panel includes Jim Norton, Global Head of Media Sales, AOL
Reuters
3 Times Square
4:15 pm - 5:00 pm

On the Trail

Ever find yourself wondering what a day in the life on the campaign trail would look like? What it would be like aboard the media buses under a tight deadline, or for the brands and businesses who remain engaged with politicians’ every move in the fast-paced world of politics? Hear directly from those who experience it first hand as reporters, brands, and businesses share their campaign trail tales of the exhaustive duties that come with following along, writing about, and engaging in the election.

Bing Stage, 11 Times Square, New York, NY

Panel includes Michael Balabanov, Director, Political Advertising, AOL
Bing Stage
11 Times Square
5:00 pm - 5:30 pm

Today’s Newsroom: Storytelling in an Always-Live Environment

In the past, current events were crafted into stories in a newsroom and then delivered to the public through a few major channels. Today’s newsroom isn’t a room at all. News is broadcast across the globe, across devices, and across millions of users in real time. Stories can be delivered live by anyone with a mobile device.

AOL's President, AOL Content & Consumer Brands, Jimmy Maymann and HuffPost RYOT founder and Chief Executive Officer, Bryn Mooser explore how we can create engaging storytelling and ad content in our always-on, always-live news environment, and how VR and 360 video will change not only the way we experience global news, but the way we advertise as well.

Bing Stage, 11 Times Square, New York, NY

Jimmy Maymann, Executive VP and President, Content and Consumer Brands, AOL, and Bryn Mooser, HuffPost RYOT Founder and Chief Executive Officer
Bing Stage
11 Times Square
Wednesday, September 28
9:00 am - 9:45 am

The Marketer's Dilemma: Face to Face with CMOs

Bing Stage, 11 Times Square, New York, NY

Panel includes Marta Martinez, Senior Vice President, AOL Advertising
Bing Stage
11 Times Square
9:45 am - 10:30 am

Ways to Simplify the Ecosystem

Dana Hayes will be joined by Densu Aegis, AOL and a publisher to discuss how brands can drive towards a more simplified and seamless customer experience while navigating a complex marketing and ad tech ecosystem, by leveraging identity resolution across channels, devices, and publishers.

ADARA Stage at Times Center Hall, 242 West 41st Street, New York, NY

Panel includes Jim Norton, Global Head of Media Sales, AOL
ADARA Stage at Times Center Hall
242 West 41st Street
10:00 am - 10:45 am

Why the Moving Picture Has Endured and Where Advertising Is Going Next

While video distribution has evolved, the craft still rules advertising. The purpose of video, its role and creation is drastically different right now than it was five years ago, let alone five months ago. Hear from leaders across agency, publisher and platform on where the moving picture in advertising is headed next.

B.B. King, 237 West 42nd Street, New York, NY

Panel includes Mary Gail Pezzimenti, Vice President, Partner Studio Content Creation, AOL
B.B. King
237 West 42nd Street
11:15 am - 12:00 pm

The Science of Activation

Knowledge without action and action without reason are both futile. That’s why best-of-breed attribution tools are geared toward the actions their data can influence, as well as the performance-based validity of those actions. In this session, Convertro GM and attribution expert Amy Mitchell demonstrates how thoughtful marketing analytics illuminate meaningful insights, creating a seamless feedback loop to activate marketing plans by linking business objectives into media engines.

Reuters, 3 Times Square, New York, NY

Amy Mitchell, General Manager and Head of Convertro, AOL Platforms
Reuters
3 Times Square
1:00 pm - 2:00 pm
Panel includes Marta Martinez, Senior Vice President, AOL Advertising
The New York Times Building
620 8th Avenue, 15th Floor
2:00 pm - 2:45 pm

Big Data, Great Creative

How are industry leaders embracing big data to drive impactful creative? Join our panel of executives from Dr Pepper Snapple Group (DPSG), AOL, Oracle Data Cloud, and Energy BBDO to get their take on how campaign creative is evolving from concept to execution to activation. Attendees will hear how purchase-based transactional data has been used to help craft DPSG’s strategy and inspire creative agencies and publishers alike.

ADARA Stage at Times Center Hall, 242 West 41st Street, New York, NY

Panel includes Marta Martinez, Senior Vice President, AOL Advertising
ADARA Stage at Times Center Hall
242 West 41st Street
2:45 pm - 3:30 pm

Consumers at the Center: Ad Format Innovation 

The history of digital advertising is littered with examples where we failed to put consumers at the center: spam, pop-ups, etc. As a result, consumers resist advertising, which means the entire ecosystem of brands, publishers, and consumers is suffering. It’s not just a matter of making the content itself more valuable—we have to take a stand and deliver ads in consumer-first formats.

We’re partnering with some of the top talent from our agency and client partners to co-create ad formats designed to make ads more relevant, more valuable, and less intrusive—and propel great content to a whole new levelof engagement.

We’ll be joined onstage with beta clients and agencies who are top players in the retail and CPG space to present initial results—including feedback from UX testing, focus groups, and results from actual live media.

ADARA Stage at Times Center Hall, 242 West 41st Street, New York, NY

Spencer Sloe, Vice President, Head of Ad Product & Monetization, AOL
ADARA Stage at Times Center Hall
242 West 41st Street
4:00 pm - 4:30 pm

IAB GLOBAL SUMMIT KEYNOTE: Local to Global to Local...How to Structure and Service Global Ad Partnerships

IAB Ad Lab, 8th Floor, 116 East 27th Street, New York, NY

Jim Norton, Global Head of Media Sales, AOL
IAB Ad Lab, 8th Floor
116 East 27th Street
6:00 pm - 6:45 pm

Forecasting the Future: What's Coming in Our Industry

What’s next in our industry and how should we prepare for what’s ahead? AOL’s Digital Prophet, David Shing (aka Shingy) is the right person to ask. His deep industry knowledge, insatiable curiosity, and relationships with some of advertising’s top players means he knows a thing or two about some of the hottest trends that are headed our way.

Times Center Stage, 242 West 41st Street, New York, NY

David Shing, Digital Prophet, AOL
Times Center Stage
242 West 41st Street
Thursday, September 29
12:00 pm - 12:45 pm

A Conversation with Dr. Oz

In this session, Dr. Mehmet Oz, four-time Emmy® Award-winning host of The Dr. Oz Show, presents findings from his recent survey on women’s health in America, including his analysis and implications for advertisers. As a medical doctor and seasoned media professional, he will also share key learnings on how to communicate complex ideas to a broad audience. A moderated Q&A with opportunities for audience participation will be included.

Panel includes Dyllan McGee, Founder and Executive Producer of AOL's MAKERS and Martha Stewart, CEO of Martha Stewart Living Omnimedia

The Town Hall, 123 West 43rd Street, New York, NY

Panel includes Dyllan McGee, Founder and Executive Producer, MAKERS
The Town Hall
123 West 43rd Street
5:00 pm - 6:00 pm

BRAND U Session

BRAND U Events is a talent accelerator that cultivates and empowers next generation leaders. Whether you’re an entrepreneur or intrapreneur at a large organization, BRAND U Events has developed a curriculum which arms high-potential thought-leaders with the tools, knowledge, and perspective needed to shape theirprofessional growth.

Nasdaq, 4 Times Square, New York, NY

Panel includes David Shing, Digital Prophet, AOL
Nasdaq
4 Times Square
Blog

Check out the AOL Blog for our perspective on the topics and trends shaping our industry.

Jan 6 2017
Jan 6 2017
Jan 6 2017
Jan 6 2017
Jan 6 2017
Jan 6 2017
Oct 31 2016
Oct 19 2016
Oct 6 2016
Sep 27 2016
Sep 20 2016
In the News

“I don't know the answer, but I do know that women need to get better at endorsing each other, and taking the time to network, and really build each other up, because I've heard some things from young and more mature women about how there are still these myths about women not being the better kind of boss,” said Kline. “It's about the people you connect with and how you help each other. Men get that, quite frankly.”

- Allie Kline, Chief Marketing Officer, AOL

- Medical Marketing & Media, Sep 28 2016

"Our mantra is build brands people love. If Google is search and Facebook is social, AOL is brand. You’ve got to have an engaging environment, an ad stack to provide efficiency but data that feeds the creation of content, and the data to optimize the ad campaign to feed back into the content. First-party data is the new owned-and-operated content. And I think there’s a lot of data still being left on the table by publishers."

- Jim Norton, Global Head of Media Sales, AOL

- AdExchanger, Sep 28 2016

"I think the industry got incredibly lazy—I think AOL got incredibly lazy—by not worrying about what they put in front of consumers, but worrying about the tech platforms behind those," he said. "I think it led to ad blocking, and AOL has to innovate ad formats. Consumers are really good at spending their time—they're better at spending their time than their money—and we should not be putting things in front of them that aren't great pieces of content."

- Tim Armstrong, Chief Executive Officer, AOL

- AdWeek, Sep 27 2016
Social @ Advertising Week NY

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#AOLADWEEK

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