Privacy Policies, Data Collection, Online Tracking

Privacy Policies:

In accordance with IAB 3.0 standard terms:

XII. f. Privacy Policies. Agency, Advertiser, and Media Company will post on their respective Web sites their privacy policies and adhere to their privacy policies, which will abide by applicable laws.

Privacy Policies are required on all advertiser landing pages as well as on other pages of an advertiser's website that specifically collect personal information (e.g., name, e-mail address) or other advertising related information.

Data Collection Within Ad Units:

Oath does not permit the collection of Personal Information from within ad creatives, unless there is prior authorization and appropriate disclosure and notification to users.

Where Personal Information is collected on a landing page, users should be directed to a secure landing page for such data collection. Personal information includes, but is not limited to,  information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.

For any questions please contact:

Online Tracking Technologies:

Online tracking technologies, such as web beacons, tracking pixels, etc., are strictly disallowed unless previously approved by Oath. Compliance with online privacy regulations and industry standards is required. It is entirely your responsibility as an advertiser to ensure compliance with applicable regulations.

Yahoo Pixel and Custom Audience Policy: