Competitive Advertising


Competitive advertising refers to advertising on Oath Properties for third party commercial online services, search engines, toolbars, ISPs or for any other Oath product or service.

Oath may accept advertising for direct competitors, provided that the advertisement does not run on the directly competitive Oath product, service or content area or the Oath Homepage.

The following products are not acceptable for advertising on Oath properties: Maps, Email and Search, or any advertisement or landing page that changes or includes an offer to change a user’s default Homepage or Search settings.

Oath reserves the right to reject any proposed advertisements on the basis of concerns about competition, advertising exclusivities or other existing or planned relationships that Oath may have with other advertisers.


Microsoft global exclusion competitors are prohibited from advertising on Microsoft owned and operated sites. Please contact the Oath Ad Policy team for more information regarding the competitive exclusions (CE) list.

Content or images that infringe and/or contradict any key Microsoft strategy or initiative are not allowed.

If your ad contains competitive claims, make sure that your site, ad title, and ad text all comply with our Intellectual Property Guidelines.

Advertising direct from the companies on the Microsoft global competitive exclusions (CE) list is prohibited.  Please contact your Account Manager, if you have questions

Third party promotion:

Competitive devices: Third party and manufacturer promotion of competing devices are allowed. Inclusion of the competitor brand/logo or OS is accepted when included as part of the competitive product promotion, offered directly by third party and device manufacturers.

Competing services: Competing services may be included when the service is utilized as a vehicle to take the user to an actionable location to purchase, get directions, download, etc., what the 3rd party is promoting (ex: download Iron Man DVD on iTunes). In this example, directly promoting YouTube or Google Maps is prohibited but linking to YouTube technology for 3rd party promotional video is allowed, as long as the Google name/logo is omitted.


Non-Microsoft messenger/mail client or services are prohibited.


The following products and services are prohibited due to competitive concerns:

  • Telco calling plans
  • Conference/meeting services
  • 3rd Party Emoticon/Emoji Extension
  • Non-Microsoft Messenger/Mail clients or services


No competing devices or operating systems is allowed on Xbox; sponsorships using 3rd party promotion of competitive offers or services will be considered on a case-by-case basis for approval.

Non-Microsoft gaming consoles/platforms or set-top boxes with streaming TV, video, or gaming services.

No creative promoting the retail purchase of any items that can be purchased digitally on the Xbox Store is allowed, including rentals (physical or digital). This policy applies to both Xbox 360 and Xbox One. This policy is limited to advertising and does not limit what content may be available in an app (like Amazon) or an ad that promotes their App with such content.


Verizon will not accept advertising from competitors or those promoting competitor products and services. Verizon reserves the right to reject any other advertisements on the basis of concerns about advertisers of competitors of Verizon, advertising exclusivities or other existing or planned relationships that Verizon may have with other advertisers. In addition, Verizon hereby reserves the right to amend or alter the definition of “competitor” from time to time as deemed necessary by Verizon.

Sales representatives must confirm potential advertising conflicts with the Oath Ad Policy Team.