Community Sensibilities

Advertising (ad text, images, videos, links and/or landing pages) that misrepresents, ridicules or attacks an individual or group on the basis of age, color, national origin, race, religion, gender, sexual orientation, or cognitive, sensory or physical disabilities, or otherwise violates Oath’s Terms of Service, is not acceptable.

Advertising that promotes violence, crime or obscenity or other forms of anti-social behavior, or is otherwise not in good taste, is not acceptable. Advertisements may not use disparaging language or intimate that use of the advertised product or service will help avoid compliance with a law or promote illegal activity.

Advertising that features defamatory, libelous or threatening content or language is not acceptable.

Advertising that features potentially offensive content or language in not acceptable.

This includes but is not limited to:

  • Ads and landing pages that leverage fear, sensitive political or cultural topics, tragic events, or salacious content to promote commercial products or offers.
  • Ads that use race baiting, bigotry or similarly offensive techniques to promote products or services.
  • Viscerally impactful images such as close up images of medical conditions or unattractive conditions the product is meant to treat, blood, body parts, or bodily fluids.
  • Vulgar or offensive words or phrases.

Advertising that is associated with extreme user irritation including but not limited to Ad Feedback or other negative user feedback may be removed from Oath sites and platforms without notice, regardless of compliance with other policies in this document, and/or prior feedback or approval from Oath. Questions as to whether an advertisement is acceptable should be referred to the Oath Ad Policy team