Ad Targeting

Oath ad targeting policies are in place to help users feel welcome and comfortable on our sites. This policy applies to ad interest targeting. Advertisers are wholly responsible for making sure ad targeting, including 1st and 3rd party data, is legal and complies with all applicable local and regional regulations and the policy.

  • Oath policy does not allow any ad or related targeting that is discriminatory, harassing, predatory, or offensive.
  • Oath policy does not allow advertisers to target ads using targeting categories (segments) to any region where those categories are not legal.
  • Advertisers may not use interests in products or service that are classified as unacceptable products as listed under the Oath Ad Policy to create ad targeting segments.
  • Oath policy excludes children known to be under the age of 13 from targeted advertising. Additionally, ad products must be appropriately age targeted as outlined under the Oath Ad Content Policies.
  • Oath policy does not allow the use of ethnic affinity targeting to target ads that promote job services or job openings; housing offers; payday loans; debt collection or remediation; or online for-profit colleges.
  • Advertisers may not use the sensitive interest categories below (also known as segments) to target users or to market products or services. Sensitive interest categories include but are not limited to:

Any category that facilitates discrimination on the basis of race, ethnicity, gender, gender identity, disability, sexual orientation, religion, or protected class.Any category that is predatory in nature. For example, targeting users based on economic hardship or economic vulnerability.
Any category that focuses on sexual interests.
Any category that focuses on illegal activities
Any category that focuses on mental illness including addiction issues.
Any category that focuses on personal hardships, including intimate health conditions or treatment.