Oath Advertising policies


The Policies contained herein are amended periodically and are not a substitute for consulting with the Oath Ad Policy team.

For purposes of these Policies:

  • Unless otherwise stated, policies apply globally to all sites noted below, across all devices and platforms, and ad types ( including but not limited to search, native, video, display).

  • “Oath Properties” refers to AOL branded sites, including but not limited to, all mobile sites and applications, AOL ONE, MapQuest, Moviefone, The HuffPost, TechCrunch, Engadget. “Advertising.com” includes all Advertising.com advertising and publisher networks, including affiliate, contextual, behavioral, rich media, video, mobile, search, widget and custom solutions. Sites noted as “Yahoo sites” include all Yahoo Holdings, Inc. and Yahoo Holdings International B.V sites, such as Yahoo Finance, Yahoo Mail.

  • “Oath” refers to Oath Inc., Oath (Americas) Inc., Yahoo Holdings, Inc., and applicable affiliates and subsidiaries. “Oath” also refers to all entities for which Oath manages advertising sales, including Verizon and Microsoft.

  • Where an organization for which Oath handles advertising sales has an advertising policy that differs from this document, we have attempted to note that herein.  For the most up-to-date information on requirements applicable to Microsoft properties please review the Microsoft Creative Acceptance Policy. In case of conflicts or omissions between this document and the Microsoft Creative Acceptance Policy, the latter will govern.

These policies apply to all ad types and implementations unless otherwise noted. This includes but is not limited to display advertising, native advertising, search ads, video ads. All creatives, advertisements and other material provided under these policies must comply with all applicable laws and regulations.  While Oath requires its advertisers to comply with these standards, the content of the advertisements is the advertiser’s responsibility, and by placing the advertisements, the advertiser assumes all liability for and arising from the advertisement. Oath will not be responsible for ensuring compliance with such regulations or guidance, although advertisers may be required to submit documentation from an attorney affirming such compliance.

Oath reserves the right to modify these Policies at any time without prior notice.

Advertisers should note that due to the dynamic nature of native advertising, certain elements of the ad may not appear (including but not limited to, the image or the description) and ad text may be shortened based on space, device or other requirements.

Oath reserves the right at any time, in its sole discretion, to revoke its approval of, and to require the elimination or revision of, any advertisement or campaign.