Ad Specifications

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Xbox TV Pre-Roll

Description: 

Short form online advertising targeted to relevant cotent channels and/or audience groups. Pre-roll video plays prior to video content, companion banner is along right side of player. Pre-Roll Best Uses: converted TV spots or short form advertising on the web targeted to relevant content channels, desired audience groups, etc.

Ad units supported: Pre-Roll, Mid-Roll & Post-Roll

Spec Classification: 
In-Stream/Video
Spec Placement: 
Microsoft
Xbox
Video File Type: 
Video Format: MP4/H.264 (preferred), WMV, MOV, MPG, MPEG and MP4 supported
Video Aspect Ratio: 
16:9
Max Video File Weight: 
75MB
Video Time Restrictions/Length: 
:30 seconds
Video Frames per Second: 
29.97fps (NTSC) 25fps (Pal)
Third Party Serving: 

No

Third Party Tracking: 
Yes - Impression Tracker Only, No Click-URL's
Key Creative Guidelines: 

1st Party pre-roll Formats:

  • Video Format: MP4/H.264 (preferred), WMV, MOV, MPG, MPEG and MP4 supported
  • Required Rendition Frame Size & Bit Rate: HD 1280x720 @ 2000kbps or under¬†
  • Ratio: 16:9
  • Duration: 30s Max
  • Frame Rate:¬†29.97fps (NTSC) 25fps (Pal)
  • Field Order: None, progressive scan only
  • Audio Format/Codec: MP3, MP4, AAC supported
  • Audio Bit Rate: 196 kbps recommended
  • Sample Rate: 44.1 kHz
  • Bus Mode: Stereo

Limitations:

  • A URL within the manifest of a 3PS tag exceeds the 400 character limit.
    • This applies to tracking URLs, asset URLs etc.
  • For Xbox 360 Apps, asset URLs must come from CDN domains that are on the Xbox NSAL (below under Additional docs)
Supported Countries: 
BR
CA
DE
ES
FR
IT
JP
UK
US
Additional docs: