Terms and Conditions

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1. Viewability - vCPM Deliverables. With respect to those line items in the Media Plan, if any, that reference the placement of vCPM Deliverables, the following terms will apply:

(a) In-View Definition. Where designated by a vCPM on the IO, the Deliverable to meet the purchased quantity will be "In-View" impressions as defined below:

(i) For purposes of display inventory, an impression is considered "In-View" to a user when at least fifty percent (50%) of the pixels in the ad are in the viewable browser window for a minimum of one (1) second; however, for display ads sized at 242,500 pixels (which is equivalent to the size of a 970x250 pixel display ad) or greater, an impression is considered "In-View" to a user when at least thirty percent (30%) of the pixels in the ad are in the viewable browser window for a minimum of one (1) second.
(ii) For purposes of Video inventory, an impression is considered "In-View" to a user when at least fifty percent (50%) of the pixels in the ad are in the viewable browser window for a minimum of two (2) consecutive seconds.
(iii) For the purposes of mobile inventory, an impression is considered "In-View" to a user when at least fifty percent (50%) of the pixels (Density Independent) in the ad are on an in-focus mobile browser or a fully downloaded, opened, initialized application, on the viewable space of the device for a minimum of one (1) second, post ad render. "Density-Independent Pixel" is an abstraction from physical screen pixels meant to simplify application and content development across devices of different screen densities (identical to a Cascading Style Sheet or CSS pixel). One Density-Independent Pixel corresponds to roughly one device pixel on a device with roughly 160 DPI or 1/160th of an inch.

(b) Delivery; Payment. It is understood by all parties that a level of impression overdelivery is required to meet vCPM Deliverables. Agency agrees to be responsible for all Third Party Ad Server fees associated with such overdelivery, unless otherwise agreed upon by the parties in writing on the IO. No makegood shall be honored related to underdelivery of vCPM Deliverables. Advertiser will be billed based on actual delivery of In-View impressions (subject to the terms below regarding Unmeasured Impressions), up to the purchased amount.

(c) Vendor; Controlling Measurement. The viewability reporting vendor ("Vendor") used to track In-View impressions must be MRC-accredited and AOL-certified and approved. Agency shall be solely responsible for all costs associated with Agency's use of Vendor unless explicitly stated otherwise. Vendor will be the "Controlling Measurement" used to track and invoice delivery of In-View impressions, subject to the terms below. However, notwithstanding the foregoing, if Agency is responsible for Vendor and AOL is also tracking delivery of In-View impressions with its own MRC-accredited vendor ("1st Party Vendor") and the difference between the measurements exceeds 10% over the invoice period and the Vendor measurement is lower, then AOL may use the 1st Party Vendor numbers as the "Controlling Measurement" to invoice delivery of In-View impressions, subject to the terms below.

(d) Unmeasured Impressions. For vCPM Deliverables, Media Company reserves the right to bill on any impressions that are not tracked or measured by the Controlling Measurement ("Unmeasured Impressions") using the percentage of measured impressions that are In-View as the basis for extrapolation. Specifically, Agency and Media Company agree to allow billing on Unmeasured Impressions as an extrapolation of the In-View percentage of measured impressions, where In-View impressions divided by the total number of measured impressions equals the In-View percentage, and the product of the In-View percentage and the number of Unmeasured Impressions equals the number of extrapolated Unmeasured Impressions to be billed at the vCPM rate. For example: 800,000 impressions purchased. 1,000,000 impressions delivered. 900,000 impressions measured. 700,000 impressions In-View. In-View percentage: 700,000 / 900,000 = 78% Unmeasured Impressions: 1,000,000 – 900,000= 100,000 Billable Unmeasured Impressions: 100,000 * 78%= 78,000 Advertiser will be billed for 700,000 In-View impressions + 78,000 Billable Unmeasured Impressions, for a total of 778,000 impressions billed at the vCPM rate.

(e) Reporting Access. As available, the party responsible for the Controlling Measurement will provide the other party with online or automated access to relevant and non-proprietary statistics within one (1) day after campaign launch. The other party will notify the party with Controlling Measurement if such party has not received such access. If such online or automated reporting is not available, the party responsible for the Controlling Measurement will provide placement-level activity reports to the other party on a daily basis throughout the campaign. Notification may be given that access, such as login credentials or automated reporting functionality integration, applies to all current and future IOs for one or more Advertisers, in which case new access for each IO is not necessary. Video inventory requires site-level data on all reports. If the party responsible for the Controlling Measurement fails to provide the required reports or reporting access, the other party may use or provide its own statistics as the basis for calculating and invoicing In-View impression delivery.

(f) Exclusions. Unless otherwise specifically agreed to by AOL and set forth on the IO, AOL will not guarantee viewability on the following inventory, and the above vCPM terms are not applicable to the following placements:

(i) AOL Front Doors (AOL.com homepage, MQ homepage, Huffington Post Front Page, Email Login).
(ii) Native advertising products
(iii) Premium formats (including but not limited to wallpaper, pushdown, iPad).
(iv) Roadblocks
(v) Sponsorships
(vi) Certain Video placements including: BeOn/branded syndication products, audience guarantees, connected tv, sponsorships, companion banners, overlay ads, and CPC and CPCV products.

2. Viewability Thresholds. With respect to those line items in the Media Plan, if any, that specify a Viewability Threshold, the following terms will apply:

(a) Viewability Threshold; In-View Definition. AOL agrees to hold to a threshold guarantee of viewability for certain placements in this campaign as indicated in the IO. Each line item on the IO to which a viewability threshold applies shall clearly state the percentage of impressions that Media Company agrees to deliver In-View (the "Viewability Threshold").

(i) For purposes of display inventory, an impression is considered "In-View" to a user when at least fifty percent (50%) of the pixels in the ad are in the viewable browser window for a minimum of one (1) second; however, for display ads sized at 242,500 pixels (which is equivalent to the size of a 970x250 pixel display ad) or greater, an impression is considered "In-View" to a user when at least thirty percent (30%) of the pixels in the ad are in the viewable browser window for a minimum of one (1) second.
(ii) For purposes of Video inventory, an impression is considered "in-view" to a user when at least fifty percent (50%) of the pixels in the ad are in the viewable browser window for a minimum of two (2) consecutive seconds.
iii. For the purposes of mobile inventory, an impression is considered "In-View" to a user when at least fifty percent (50%) of the pixels (Density-Independent) in the ad are on an in-focus browser or a fully downloaded, opened, initialized application, on the viewable space of the device for a minimum of one (1) second, post ad render. "Density-Independent Pixel" is an abstraction from physical screen pixels meant to simplify application and content development across devices of different screen densities (identical to a Cascading Style Sheet or CSS pixel). One Density-Independent Pixel corresponds to roughly one device pixel on a device with roughly 160 DPI or 1/160th of an inch.

(b) Vendor; Controlling Measurement. The viewability reporting vendor ("Vendor") used to track In-View impressions must be MRC-accredited and AOL-certified and approved. Agency shall be solely responsible for all costs associated with Agency's use of Vendor unless explicitly stated otherwise. Vendor will be the "Controlling Measurement" used to track delivery of In-View impressions, subject to the terms below. However, notwithstanding the foregoing, if Agency is responsible for Vendor and AOL is also tracking delivery of In-View impressions with its own MRC-accredited vendor ("1st Party Vendor") and the difference between the measurements exceeds 10% over the invoice period and the Vendor measurement is lower, then AOL may use the 1st Party Vendor numbers as the "Controlling Measurement" to invoice delivery of In-View impressions, subject to the terms below.

(c) In-View Percentage. The percentage of impressions that were delivered In-View will be calculated by dividing the number of In-View impressions by either (a) the total number of impressions that were measured or tracked by the Controlling Measurement or (b) the total number of impressions purchased by Advertiser, whichever is less (the "In-View Percentage").

For example: 1,000,000 impressions purchased. 1,500,000 impressions delivered. 1,300,000 impressions measured. 700,000 impressions In-View. The number of impressions purchased (1,000,000) is less than the number of impressions measured by the Controlling Measurement (1,300,000), so we use the number of impressions purchased in our calculation: In-View Percentage: 700,000 / 1,000,000 = 70%

(d) Delivery; Payment. It is understood by all parties that a level of impression overdelivery may occur. Agency agrees to be responsible for all Third Party Ad Server fees associated with such overdelivery, unless otherwise agreed upon by the parties in writing on the IO. Advertiser will be responsible for paying for all impressions delivered, up to the purchased amount.

(e) Makegoods. If the In-View Percentage falls below the agreed Viewability Threshold per plan (overall, across all line items to which the Viewability Threshold applies), a makegood will be issued to cover the difference. Makegoods will be calculated based on end of campaign reporting and valued as the number of impressions required to reach the Viewability Threshold. Makegoods will be delivered on products of AOL's choosing, and must run within three months of the campaign end date, otherwise such makegoods will be forfeited.

(f) Reporting Access. As available, the party responsible for the Controlling Measurement will provide the other party with online or automated access to relevant and non-proprietary statistics within one (1) day after campaign launch. The other party will notify the party with Controlling Measurement if such party has not received such access. If such online or automated reporting is not available, the party responsible for the Controlling Measurement will provide placement-level activity reports to the other party on a daily basis throughout the campaign. Notification may be given that access, such as login credentials or automated reporting functionality integration, applies to all current and future IOs for one or more Advertisers, in which case new access for each IO is not necessary. Video inventory requires site-level data on all reports. If the party responsible for the Controlling Measurement fails to provide the required reports or reporting access, the other party may use or provide its own statistics as the basis for calculating and invoicing In-View impression delivery.

(g) Exclusions. Unless otherwise specifically agreed to by AOL and set forth on the IO, AOL will not guarantee Viewability Thresholds on the following inventory, and the above terms are not applicable to the following placements:

(i) AOL Front Doors (AOL.com homepage, MQ homepage, Huffington Post Front Page, Email Login).
(ii) Native advertising products
(iii) Premium formats (including but not limited to wallpaper, pushdown, iPad).
(iv) Roadblocks
(v) Sponsorships
(vi) Certain Video placements including: BeOn/branded syndication products, audience guarantees, connected tv, sponsorships, companion banners, overlay ads, and CPC and CPCV products. - See more at: http://advertising.aol.com/specs/terms/aol-viewability-terms#sthash.AjFExs9X.dpuf