Ad Specifications

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Skype Homepage In-Banner

Description: 

When a user opens Skype Client for desktop, the 300x250 ad unit appears in the below right column of the main Client window.

Spec Classification: 
Banner
Rich Media
Spec Placement: 
Microsoft
Skype
Width: 
300
Height: 
250
File Type: 

HTML5 only

Total File Size: 
140 KB
Max Initial Load File Size: 
40 KB
Host Initiated Sub-Load File Size: 
100 KB
User Initiated File Download File Size: 
1.5 MB
Max Animation Time: 
:30 seconds
Host Initiated Video File Size: 
2.2 MB file weight
User Initiated Video File Size: 
2.2 MB file weight for progressive and unlimited file weight for streaming video
Required Controls: 
Play/Pause and Mute/Unmute button
Third Party Tracking: 
Accepted
Submission Guidelines: 

Adhere to Creative Acceptance Policy

Data Collection:

  • Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads). 
  • Advertisers may be required to modify ad units or provide additional disclosure in order to be acceptable for advertising on Microsoft sites. 
  • Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines: 
    • Clearly identify the organization
    • Provide link to privacy policy
    • Identify purpose for collection information
Key Creative Guidelines: 
  • Ads cannot mimic Windows or Skype Products, any Skype experience, designs, graphics, colors or logos without prior approval.
  • Click destination URL must open into a new browser.
  • The cursor may not be altered in any way by the ad.
  • Flash not supported.

Skype requires SSL ad serving:

  • Both ads and tracking tags must be SSL compliant.
  • Ads that are not SSL compliant will not be accepted.
  • All 3rd party content must serve SSL (https) compliant ads. 
Supported Countries: 
BR
CA
DE
ES
FR
IT
JP
UK
US