Ad Specifications

Primary tabs

You have not yet bookmarked any content. Click the "Add to collection" link when viewing a spec or list or specs to add to this list.

Pushdown

Description: 

The Pushdown provides advertisers with the opportunity to own a unique above-the-fold, host-initiated execution. The Pushdown unit begins as a 970x90 banner that auto expands to a 970x418. The difference between a Pushdown and a traditional expandable is that the content itself is displaced, not overlaid, so does not interfere with page content the user will access. 

Spec Classification: 
Multi-Screen
Rich Media
Spec Placement: 
AOL O&O
Autoblog
Engadget
Huffington Post
Moviefone
One by AOL: Display
Style Me Pretty
TechCrunch
Width: 
970
Height: 
90
File Type: 

HTML5

Total File Size: 
500 KB
Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB
User Initiated File Download File Size: 
Unlimited
Max Animation Time: 
:15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Tablet Experience: 
If built in HTML5, rich media will extend to tablet.
Expanded Ad Dimensions: 
970x418
Expand/Collapse Options: 
Expansion on user click only - no expansion on mouseover or rollover
Close Button Requirements: 
Mandatory close button in upper right corner of expand creative
Third Party Serving: 

AOL Rich Media; Doubleclick; Flashtalking; Interpolls; ONE by AOL: Creative; Sizmek

Third Party Tracking: 
Accepted
Frequency Cap: 
Host push 1:24 per user
Submission Guidelines: 
  • 10 business days from receipt of assets
  • All standard Creative Guidelines apply
  • All Technical Guidelines apply
  • Floating surveys/studies are not permitted to run on the same page as a Premium Format
Key Creative Guidelines: 
  • Creative must visually resolve into the 970x90 upon close
  • Please see ONE by AOL: Display section for additional specs
Supported Countries: 
CA
DE
ES
FR
UK
US