Ad Specifications

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Pre-Roll

Description: 

Short form online advertising targeted to relevant cotent channels and/or audience groups. The companion banner provides extra brand promotion. Pre-roll video plays prior to video content, companion banner is along right side of player. Pre-Roll Best Uses: converted TV spots or short form advertising on the web targeted to relevant content channels, desired audience groups, etc. Companion Banner Best Uses: branding extension with pre-roll video (300x250 and 300x60)  

Spec Classification: 
In-Stream/Video
Spec Placement: 
Other
File Type: 

Companion Banner – Dimensions: 300x250 or 300x60; Accepted File Formats: .jpg, .gif, .swf, iFrame

Low Definition Renditions (LD MP4/h264 - Main) – Dimensions: 640x360; Video Bitrate: 600 kbit/s; Audio Bitrate: 96 kbit/s; Frame Rate: Same as source.  If Frame Rate is not specified, it is 25 by default; Video Codec: h264; Profile: Main; Advanced Codec Options: cabac=off, ref=2, max-bframe=8, level=2.1; Audio Codec: aac; 2 Pass Encoding: Yes; Constant Bitrate: No; De–interlacing: Auto; Keyframe Period in Frames: ~25

Standard Definition Renditions (SD MP4/h264 - Main) – Dimensions: 854x480; Video Bitrate: 800 kbit/s; Audio Bitrate: 128 kbit/s; Frame Rate: Same as source.  If Frame Rate is not specified, it is 25 by default; Video Codec: h264; Profile: Main; Advanced Codec Options: cabac=off, ref=2, max-bframe=8, level=3.0; Audio Codec: aac; 2 Pass Encoding: Yes; Constant Bitrate: No; De–interlacing: Auto; Keyframe Period in Frames: ~25

High Definition Renditions (HD MP4/h264 - Main) – Dimensions: 1280x720; Video Bitrate: 1500 kbit/s; Audio Bitrate: 128 kbit/s; Frame Rate: Same as source.  If Frame Rate is not specified, it is 25 by default; Video Codec: h264; Profile: Main; Advanced Codec Options: cabac=off, ref=2, max-bframe=8, level=3.1; Audio Codec: aac; 2 Pass Encoding: Yes; Constant Bitrate: No; De–interlacing: Auto; Keyframe Period in Frames: ~25

Full Definition Renditions (FHD MP4/h264 - Main) – Dimensions: 1920x1080; Video Bitrate: 2000 kbit/s; Audio Bitrate: 128 kbit/s; Frame Rate: Same as source.  If Frame Rate is not specified, it is 25 by default; Video Codec: h264; Profile: High; Advanced Codec Options: cabac=off, ref=2, max-bframe=8, level=4.0; Audio Codec: aac; 2 Pass Encoding: Yes; Constant Bitrate: No; De–interlacing: Auto; Keyframe Period in Frames: ~25

Only 1x1 pixels are accepted.

Max Animation Time: 
:15 seconds/3 loops
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Max Video File Weight: 
2 GB
Third Party Serving: 

Yes VAST & VPAID compliant

Third Party Tracking: 
Yes -Optional (Clicks, Impression Start, First Quartile, Mid Quartile, Third Quartile, Completion)
Submission Guidelines: 

5 business days

Key Creative Guidelines: 
  • 3 creative rotations max per placement
  • 1:1 ratio between pre-roll ad and companion banner is not guaranteed
  • Recommended Video Aspect Ratio: 16:9
  • Please provide high-resolution brand logos, artwork, flash animation, etc.
  • Provide all fonts (TTF or OTF)
  • Clarify specific calls-to-action
  • Provide click-thru URLs (landing pages, social media destination)
  • If the unit is designed outside of Innovid, please provide a layered PSD file with clearly named layer comps. Most creative agencies are familiar with this process.
  • OBA is not hardcoded to the page