Ad Specifications

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Outlook

Description: 

Standard ad format for bold, premium  experiences.

Spec Classification: 
Rich Media
Spec Placement: 
Microsoft
Outlook
Width: 
160
Height: 
600
File Type: 

HTML5 preferred

Max Initial Load File Size: 
200 KB
Max Animation Time: 
:15 seconds
Max Video File Weight: 
Host initiated / User initiated: 2.2MB file weight for progressive
Third Party Tracking: 
Accepted
Submission Guidelines: 
Key Creative Guidelines: 
  • Outlook.com requires SSL ad serving.  Both ads and tracking tags must be SSL compliant.  Ads that are not SSL compliant will not be accepted.
    • All 3rd party content must serve SSL (https) compliant ads.
    • Script tags are allowed.
    • Pop-up surveys are not allowed.  Surveys can be served as a 160x600 static secure ad, and only displays in the 160x600 ad placement.
    • All URLs provided need to be complete URLs.
  • User-initiated file download: 1.5 MB
  • Initial size ad creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
  • Audio on/off toggle button must be present at all times when sound is available. 
  • All ad audio must be muted or paused on click-through.
  • Minimum video controls required for all video players: Play/Pause and Mute/Unmute button.
  • Click destination URL must open in a new browser.

Data Collection:

  • Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads). 
  • Advertisers may be required to modify ad units or provide additional disclosure in order to be acceptable for advertising on Microsoft sites. 
  • Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines: 
    • Clearly identify the organization
    • Provide link to privacy policy
    • Identify purpose for collection information
Supported Countries: 
BR
CA
DE
ES
FR
IT
JP
UK
US