Ad Specifications

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Moviefone Main Event

Description: 

The Main Event offers a HOST full screen immersive overlay that allows the user to engage without distraction, resolving into a leave behind 970x66 sliver ad banner.  It's AOL's twist on interstitials that deliver a full screen experience and they typically disappear.

Spec Classification: 
Rich Media
Spec Placement: 
Moviefone
Width: 
970
Height: 
66
File Type: 

HTML5

Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB
Max Animation Time: 
10 seconds on host, 15 seconds in banner on subsequent views
Floating Host Max Animation Duration: 
:10 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Expanded Ad Dimensions: 
Expanded full screen overlay with screen detection that can include video or flash animation. Video player size: 900x500 Background image size: 1500x1000 Total Expand panel* size: 2000x1200
Expand/Collapse Options: 
Expansion on user click only - no expansion on mouseover or rollover
Close Button Requirements: 
Mandatory close button in upper right corner of expand creative
Required Controls: 
Play/Pause and Mute/Unmute button
Video File Type: 
.mp4, .mov, .avi
Max Video File Weight: 
Progressive download on user click - 2.4MB max
Third Party Serving: 

AOL Rich Media, DoubleClick, Sizmek

Third Party Tracking: 
Accepted
Frequency Cap: 
Host overlay is 1 per user per 24 hours
Submission Guidelines: 
  • 10 business days from receipt of assets.
  • All standard Creative Guidelines apply.  
  • All Technical guidelines apply. 
  • Floating surveys/studies are not permitted to run on the same page as this premuim format. 
Key Creative Guidelines: 
  • Keep key messaging/creative within the top 700 pixels
  • On video or animation close/end, unit will resolve back to the 970x66 banner
  • No continued animation upon resolve
  • “Replay” or other “Click to action” button required for user-initiated experience