Ad Specifications

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Mobile Lightbox (Web Only)

Description: 

The Mobile Lightbox is delivered as a 300x250 or 320x480 overlay upon entry to the site with the companion 320x50 banner that remains on the page.  This interstitial experience utilizes a semi-opaque background that takes away the distraction of the page content, allowing the advertiser’s brand to be in focus.  The host experience automatically closes after :8 seconds (or upon user tap-to-close). The 320x50 banner remains on the page.  Mobile Lightbox is frequency capped at 1:24 hours per campaign.  

Spec Classification: 
Mobile
Spec Placement: 
AOL O&O
Autoblog
Huffington Post
Style Me Pretty
Width: 
320
Height: 
50
File Type: 

JPG, GIF, PNG, HTML5

Total File Size: 
35K (includes initial, polite and support)
Floating Host Max Animation Duration: 
:08 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Close Button Requirements: 
​Mandatory visible and functioning "close" button in upper right corner of creative
Third Party Serving: 

AOL In-House

Third Party Tracking: 
Accepted
Frequency Cap: 
1:24 hours per campaign
Submission Guidelines: 

10 business days from receipt of assets

Key Creative Guidelines: 
  • Interstitial size may be either a 300x250 OR 320x480
  • Background must remain semi-opaque with page content visible, no bleed through
  • Semi-opaque background creative guidelines: Background color: "#000000" (Black) Opacity: 70%
Supported Countries: 
BR
CA
UK
US