Ad Specifications

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Mobile Interscroller (Web Only)

Description: 

The Interscroller format is revealed underneath the mobile web page content as the user scrolls down the page.  When 90% of the ad unit is in view, it snaps and locks into full view.  While the ad launches from a 300x250 it is built responsively, adapting to full screen on all devices and orientations. 

Spec Classification: 
Mobile
Rich Media
Spec Placement: 
AOL O&O
Huffington Post
Microsoft
Moviefone
File Type: 

HTML5

Total File Size: 
250K (includes initial, polite and support)
Max Animation Time: 
:15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Yes
Z-Index Guidelines: 
Video File Type: 
.avi, .mov, .mp4 (see additional video requirements in Key Creative Guidelines below)
Third Party Serving: 

Celtra

Third Party Tracking: 
Accepted
Submission Guidelines: 
  • Standard 320x50 must also be provided when running the Interscroller unit
  • 10-15 business days lead time for creatives
Key Creative Guidelines: 

If creative includes full screen video, aspect ratio must be 10:16. If not using full screen video, standard aspect ratio applies. 

Supported Countries: 
CA
UK
US