Ad Specifications

Primary tabs

You have not yet bookmarked any content. Click the "Add to collection" link when viewing a spec or list or specs to add to this list.

Mobile Filmstrip (Web and App)

Description: 

Mirroring the concept of the desktop Filmstrip, this format is a scrolling, multi-panel ad experience. Initiated from a 320x50 banner, this format fills the screen with up to 4 panels of rich capable content.

Spec Classification: 
Mobile
Rich Media
Spec Placement: 
AOL O&O
AOL Homepage
Autoblog
Engadget
Huffington Post
MapQuest
Moviefone
Style Me Pretty
TechCrunch
Width: 
320
Height: 
50
File Type: 

HTML5

Total File Size: 
250 KB
Max Initial Load File Size: 
50 KB
Host Initiated Sub-Load File Size: 
200 KB
User Initiated File Download File Size: 
Unlimited
Max Animation Time: 
15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Creatives without borders must have high contrast background color that does not mimic the background color of the page or app
Z-Index Guidelines: 
Expanded Ad Dimensions: 
Full screen
Close Button Requirements: 
Required in upper right corner of expanded panel
Host Initiated Video File Size: 
2.2 MB additional file size for host-initiated video
User Initiated Video File Size: 
Unlimited
Host Initiated Video Max Length: 
30 seconds
User Initiated Video Max Length: 
Unlimited
Video File Type: 
.avi; .mov; .mp4
Third Party Serving: 

AOL Rich Media, Celtra, Flashtalking, Sizmek
AOL Homepage: AOL Rich Media ONLY

Third Party Tracking: 
Accepted; AOL U.S. Homepage requires secure tags only
Submission Guidelines: 
  • 10-15 business days lead time for creatives.
  • AOL U.S. Homepage requires secure tags only
Key Creative Guidelines: 

Required assets: Layered PSD files; JPG, GIF, PNG's