Ad Specifications

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Mobile Adhesion (Web Only)

Description: 

The Adhesion banner runs across the bottom of the screen (full width x 50) as a persistent but unobtrusive presence.  As the user scrolls, the ad disappears. When the user stops scrolling, the ad reappears on the bottom. A close button is included in the upper right hand corner of the full width x 50 banner.  The Adhesion banner may expand (not required).

Spec Classification: 
Mobile
Rich Media
Spec Placement: 
AOL O&O
AOL Homepage
Autoblog
MapQuest
Moviefone
Style Me Pretty
TechCrunch
Width: 
320
Height: 
50
File Type: 

HTML5

Total File Size: 
250 KB
Max Initial Load File Size: 
50 KB
Host Initiated Sub-Load File Size: 
200 KB
User Initiated File Download File Size: 
Unlimited
Max Animation Time: 
15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Creatives without borders must have high contrast background color that does not mimic the background color of the page
Z-Index Guidelines: 
Expanded Ad Dimensions: 
Full screen
Close Button Requirements: 
Required in upper right corner of Adhesion banner AND expanded panel (if included)
Video File Type: 
.avi; .mov; .mp4
Third Party Serving: 

AOL Rich Media, Flashtalking, Sizmek

AOL Homepage: AOL Rich Media ONLY

Ad.com/ONE Display: Celtra

Third Party Tracking: 
Accepted; AOL U.S. Homepage requires secure tags only
Submission Guidelines: 
  • 10-15 business days lead time for creatives
  • AOL U.S. Homepage requires secure tags only
Key Creative Guidelines: 

Required assets: Layered PSD files; JPG, GIF, PNG's

Supported Countries: 
CA
US