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Millennial Media Video Interstitial: Video Wrapper [Site Served]


Video Wrapper is a full-screen interstitial with an embedded video player. Video is streamed automatically, and resolves to a replay prompt. Unit can include multiple buttons for user interaction and other rich media functionality. CLOSE button appears after 7.5 seconds of the experience.

Spec Classification: 
Rich Media
Spec Placement: 
Millennial Media
1 024
File Type: 

Layered PSDs for each design orientation. Landscape creative is strongly recommended.

Total File Size: 
1 MB
Max Initial Load File Size: 
300 KB
Video File Type: 
Format: MP4 or MOV Encoding: H.264 encoding
Max Video File Weight: 
5 MB
Third Party Serving: 

Site served only

Third Party Tracking: 
Key Creative Guidelines: 

Raw Assets Delivery

File Format 
Layered PSDs for each design orientation

Landscape creative is strongly recommended

 - Aspect Ratio:
    - Standard 16:9 (preferred) or 3:2
- Bit Rate: 5MB
- Frame Rate: 30fps preferred
- Audio: AAC 

- Tablet: iPad, Android Tablet 

In-app only 

Safe Content Area 
To consider button placements and varying screen sizes, constrain all necessary information into the provided safe content area when designing the end card. The space outside of the safe content area should act as a bleed that may be cropped into according to screen size. 

- Ad impressions, clicks, rich media engagements
- Video Impressions
- Video Quartiles (25%, 50%, 75%, 100%)
- Multiple tracking pixels supported

- 3rd party tracking accepted

Video Wrapper units are site served only