Ad Specifications

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Millennial Media Pre-Roll Video [Site Served]

Description: 

Similar to standard television commercials, these video ads play linearly prior to the consumer being able to access desired content, often other video content, resulting in high completion rates.

Spec Classification: 
In-Stream/Video
Mobile
Tablet
Spec Placement: 
Millennial Media
Width: 
320
Height: 
568
File Type: 

Format: MP4 or MOV
Encoding: H.264 encoding

Video Aspect Ratio: 
Standard 16:9 (preferred) or 3:2
Video File Type: 
Format: MP4 or MOV Encoding: H.264
Max Video File Weight: 
5MB
Video Frames per Second: 
30fps preferred
Third Party Serving: 

Site served only

Third Party Tracking: 
Accepted
Key Creative Guidelines: 

Raw Assets Delivery

Video
 - Aspect Ratio:
    - Standard 16:9 (preferred) or 3:2
- Bit Rate: 5MB
- Frame Rate: 30fps preferred
- Audio: AAC 

Availability 
- Smartphone: iPhone, Android
- Tablet: iPad, Android Tablet 

Placement
In-app only 

Metrics
- Video Impressions
- Video Quartiles (25%, 50%, 75%, 100%)
- Multiple tracking pixels supported

    - If site-served, each pixel should be provided separately
- If served via 3rd party, then must be embedded in the VAST

3rd Party Specs
- Only inline linear ads are supported
- FLV video files are not supported. If FLV files are provided along with MP4 video files, the MP4 will be used
- If that VAST XML response contains multiple MP4 video files, only the first will be used
- All tracking URLs within the VAST XML must not contain special characters. If special characters are used they must be encoded.
- VAST wrappers are not currently supported
- VPAID is currently not supported
- Tracking URLs for elements that we do not support will be ignored

Supported Countries: 
BR
CA
IT
UK
US