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Microsoft Responsive Billboard

Description: 

The Responsive Billboard is a prominent, large scale ad unit that delivers both a highly-impactful and highly-visible rich media experience for the advertiser. "Close Ad" and "Show Ad" calls-to-action allow the user to either collapse the Billboard to a 970x66 branded unit or "replay" the full ad experience. Built responsively in HTML5, the ad will adjust to the ideal size across desktop and tablet devices.

Spec Classification: 
Rich Media
Spec Placement: 
Microsoft
MSN Homepage
Tier III (MSN)
Width: 
970
Height: 
250
File Type: 

HTML5 preferred

Total File Size: 
200KB
User Initiated File Download File Size: 
2.2MB
Backup Image Submission Guidelines: 
Back up image is required for instances when the user's browser does not support creative functionality. Recommended file size 40K.
1x1 Black Border Required: 
Ad creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
Tablet Experience: 
Built in HTML5; rich media will extend to tablet
Expand/Collapse Options: 
Creative must collapse to 970x66 when close button is clicked and re-expand to full size on user click to expand
Close Button Requirements: 
Required in upper right hand corner
Max Video File Weight: 
Host initiated / User initiated: 2.2MB file weight for progressive
Required Controls: 
Play/Pause and Mute/Unmute button
Video File Type: 
.mp4, .mov, .avi
Third Party Serving: 

AOL Rich Media, Sizmek, ONE by AOL: Creative, Flashtalking

Third Party Tracking: 
Accepted
Submission Guidelines: 
Key Creative Guidelines: 

A 970x66 branded unit is required and will be served when the ad is hidden

Audio

  • Audio on/off toggle button must be present at all times when sound is available
  • All ad audio must be muted or paused on click-through

SSL

  • MSN requires SSL ad serving
  • Both ads and tracking tags must be SSL compliant
  • Ads that are not SSL compliant will not be accepted
  • All 3rd party content must serve SSL (https) compliant ads
Supported Countries: 
BR
CA
DE
ES
FR
IT
JP
UK
US